Irie Eats' Meal Kits Share the Taste of Authentic Street Food
Laura McQuarrie — January 21, 2022 — Lifestyle
References: irieeats & packagingnews
Irie Eats created a pair of Caribbean meal kits as a way to catch the eyes of consumers who are looking for authentic Caribbean street food. The versatile packs celebrate the taste of Island classics like jerk and Caribbean curry. With rice and peas as a side, the kits only require consumers to add their own protein and veggies to make a flavorful meal in less than half an hour.
While the Spicy Jerk Meal Kit for two contains a microwaveable pouch with the side dish, a jerk paste sachet and a seasoning mix sachet, the Caribbean Curry kit contains the same and is suitable for those who like a medium level of spice. Thanks to the ingredients in these kits and the customizations that are possible, both packs highlight the fact that these meals are suitable for vegans.
While the Spicy Jerk Meal Kit for two contains a microwaveable pouch with the side dish, a jerk paste sachet and a seasoning mix sachet, the Caribbean Curry kit contains the same and is suitable for those who like a medium level of spice. Thanks to the ingredients in these kits and the customizations that are possible, both packs highlight the fact that these meals are suitable for vegans.
Trend Themes
1. Authentic Meal Kits - Opportunity for meal kit companies to create authentic meal kits that bring the taste of traditional street foods to consumers' homes.
2. Vegan Meal Kits - There is a growing market for vegan meal kits that have customizable options for consumers with specific dietary needs.
3. Quick Meal Kits - More meal kit companies can create quick meal kits that entice convenience seeking consumers.
Industry Implications
1. Meal Kit Industry - There is a growing need for innovative meal kits that reflect the tastes and preferences of specific demographics.
2. Vegan Food Industry - There is a growing trend for vegan and vegetarian meal options. Vegan meal kits can cater to this market with customizable options for specific dietary needs.
3. Convenience Food Industry - Quick meal kits that are customizable and easy to make can attract consumers who are looking for quick meal options but do not want to sacrifice flavor and nutritional value.
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