The Princes Chicken Meatball Range Includes Two Options
Michael Hemsworth — July 6, 2021 — Marketing
References: princes & conveniencestore
The Princes Chicken Meatball range is being launched by the brand in the UK to offer consumers with an alternative way to enjoy the recipe, while also accommodating increasing interest in canned meat products.
The meatballs come in two varieties to choose from including Chicken Meatballs in Gravy and Chicken Meatballs in Tomato Sauce. These products are perfect for incorporation into a range of recipes to eliminate the need to create the meatballs from scratch.
Commercial Director at Princes Dean Towey explained the new Princes Chicken Meatball range further saying, "We know that younger people have realised the versatility, convenience and quality of canned ready meals in the past year. That is why we have created a range of new products which will appeal to them. We think they will prove to be popular with both existing and new consumers & people will love the flavours and versatility of these great new products.”
The meatballs come in two varieties to choose from including Chicken Meatballs in Gravy and Chicken Meatballs in Tomato Sauce. These products are perfect for incorporation into a range of recipes to eliminate the need to create the meatballs from scratch.
Commercial Director at Princes Dean Towey explained the new Princes Chicken Meatball range further saying, "We know that younger people have realised the versatility, convenience and quality of canned ready meals in the past year. That is why we have created a range of new products which will appeal to them. We think they will prove to be popular with both existing and new consumers & people will love the flavours and versatility of these great new products.”
Trend Themes
1. Canned Meat Products - The trend towards canned meat products offers an opportunity for companies to expand their product lines and cater to consumers' increasing interest in convenient food options.
2. Meat Alternatives - The release of Princes Chicken Meatball range reveals an opportunity for companies to develop and market their own meat alternatives that can be included in a variety of recipes.
3. Convenience Foods - As younger generations continue to prioritize convenience, there is an opportunity for companies to innovate and create more options for canned, ready-to-eat meals and products.
Industry Implications
1. Canned Food Industry - Incorporating more meat products into their inventory could offer canned food companies a new way to appeal to consumers and increase sales.
2. Food Manufacturing Industry - Developing alternative meat products that can be incorporated into a variety of recipes could create a new product line and increase revenue for food manufacturing companies.
3. Convenience Food Industry - Innovation in developing and packaging ready-to-eat meals and products could propel growth in the convenience food industry.
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