This New Nisa Family Meal Deals Promotion is Priced at Just £5
Michael Hemsworth — January 6, 2021 — Business
References: nisalocally & talkingretail
This new Nisa family meal deals promotion is being rolled out by the retailer in a bid to help offer shoppers a low-cost option to feed the whole household. The promotion will be available throughout January and will feature one of the retailer's chilled Co-op pizzas along with freshly cut fries and a choice of Gü desserts for just £5. Vegan or plant-based shoppers are capable of picking up an alternative meal option that's priced at just £4.
Marketing Operations Manager Chris Walker spoke on the new Nisa family meal deals promotion saying, "It’s important Nisa retailers continue to cater for all their shoppers and we know a key shopper mission is meal for tonight. As more people stay at home in January and families look for quick and easy meals, we expect the latest chilled deals to prove popular. Good value is also going to be key for consumers as we embark on the new year and these deals offer great value along with good quality from both Co-op own brand as well as family favorite brands, providing a perfect treat for everyone to enjoy.”
Marketing Operations Manager Chris Walker spoke on the new Nisa family meal deals promotion saying, "It’s important Nisa retailers continue to cater for all their shoppers and we know a key shopper mission is meal for tonight. As more people stay at home in January and families look for quick and easy meals, we expect the latest chilled deals to prove popular. Good value is also going to be key for consumers as we embark on the new year and these deals offer great value along with good quality from both Co-op own brand as well as family favorite brands, providing a perfect treat for everyone to enjoy.”
Trend Themes
1. Low-cost Meal Deals - The trend of offering affordable meal deals for families can disrupt the food industry by attracting consumers who are seeking cost-effective options.
2. Vegan and Plant-based Offerings - The trend of offering vegan and plant-based options in meal deals creates disruptive innovation opportunities in the food industry by catering to consumers who prefer plant-based diets.
3. Quick and Easy Meals - The trend of offering quick and easy meals in meal deals can disrupt the food industry by targeting busy consumers who are in search of time-efficient options.
Industry Implications
1. Grocery Retail - Grocery retailers can benefit from offering affordable meal deals that cater to families and different dietary needs.
2. Food Delivery - Food delivery services can innovate by providing low-cost meal deals that offer quick and easy options for consumers who prefer to have their meals delivered.
3. Food Service - Food service providers can disrupt the industry by offering meal deals that cater to busy consumers seeking affordable, quick, and easy meal options.
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