Jacopo Rosati's Illustrated Modern Tarot Draws from the Internet
Laura McQuarrie — October 25, 2017 — Art & Design
References: jacoporosati & designtaxi
Designer and illustrator Jacopo Rosati created an illustrated series that depicts a modern tarot deck as inspired by Internet culture and social media.
In place of characters like The Magician, The High Priestess and The Fool that can ordinarily be found in traditional tarot card decks, The Social Network Tarots project depicts African princes, bots, trolls, hackers, haters and other mainstays of the web like cute kittens and like buttons. In the same way that the imagery on tarot cards is full of symbolism, these cards incorporate clever details inspired by the digital age.
For the project, Rosati printed the illustrations on a silkscreen, bringing a tactile feel to components of the Internet that are rarely found beyond technology screens.
In place of characters like The Magician, The High Priestess and The Fool that can ordinarily be found in traditional tarot card decks, The Social Network Tarots project depicts African princes, bots, trolls, hackers, haters and other mainstays of the web like cute kittens and like buttons. In the same way that the imagery on tarot cards is full of symbolism, these cards incorporate clever details inspired by the digital age.
For the project, Rosati printed the illustrations on a silkscreen, bringing a tactile feel to components of the Internet that are rarely found beyond technology screens.
Trend Themes
1. Internet-inspired Tarot Cards - Disruptive innovation opportunity: Create a new type of tarot deck that speaks to the digital age and incorporates internet culture.
2. Unique Tarot Card Designs - Disruptive innovation opportunity: Develop innovative and visually captivating designs for traditional tarot cards to appeal to a modern audience.
3. Digital-inspired Artwork - Disruptive innovation opportunity: Explore the intersection of digital and physical art by incorporating tactile elements into digital-inspired illustrations.
Industry Implications
1. Art and Design - Disruptive innovation opportunity: Combine traditional and digital art techniques to create unique and captivating artwork.
2. Entertainment and Media - Disruptive innovation opportunity: Introduce new forms of entertainment that incorporate internet culture and engage a tech-savvy audience.
3. E-commerce and Merchandise - Disruptive innovation opportunity: Capitalize on the popularity of tarot cards and internet culture by offering unique and themed merchandise for enthusiasts.
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