Peet's Coffee Created a Pumpkin Oat Foam Cold Brew for the Fall
Laura McQuarrie — August 24, 2021 — Lifestyle
References: peets & prnewswire
Fall is the time of year when fans of all things pumpkin-flavored can look forward to tons of new food and beverage products in stores and on menus, and Peet's Coffee is introducing a special plant-based treat in the form of the Pumpkin Oat Foam Cold Brew. This new addition to the limited-time autumn menu offers a fresh take on favorites like the Pumpkin Spice atte and it matches smooth pumpkin pie-flavored oat milk foam with Baridi Blend cold brew coffee. As Peet's Coffee describes, "The result is a refreshing pumpkin cold brew beverage with just the right notes of baked pumpkin custard, creamy foam whip, and sweet seasonal spices."
Of course, there are plenty of other fall favorites joining the menu like Peet's Maple Oat Frappé and the Maple Latte.
Of course, there are plenty of other fall favorites joining the menu like Peet's Maple Oat Frappé and the Maple Latte.
Trend Themes
1. Plant-based Beverage Options - As consumers demand more plant-based food and beverage options, there is an opportunity for companies to offer unique and delicious plant-based ingredients, such as oat milk foam, in their products.
2. Seasonal Beverage Offerings - Seasonal beverage offerings provide new and exciting options for consumers and can drive sales for companies during specific periods of the year.
3. Cold Brew Innovation - Innovation in the cold brew market, such as pairing it with unique flavors and foam toppings, can differentiate brands and provide new options for cold brew enthusiasts.
Industry Implications
1. Food and Beverage - The food and beverage industry can offer unique plant-based ingredients to meet the growing demand for healthier and environmentally conscious products.
2. Coffee Shops - Coffee shops can capitalize on seasonal beverage trends by offering limited-time offerings to attract customers and increase sales.
3. Packaged Beverage - Packaged beverage companies can innovate in the cold brew market by introducing unique flavors and toppings that differentiate their products in a crowded market.
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