These New Path of Life Products Come in Four Varieties
Michael Hemsworth — March 5, 2022 — Marketing
References: pathoflife & preparedfoods
These new Path of Life products are being launched by the brand to provide consumers with a way to easily prepare a meal from home that is nutritious, delicious and packed with vegetables. The brand will debut four new varieties including the Cheddar Style Riced Cauliflower & Broccoli, Sun-Dried Tomato Seasoned Broccoli & Brown Rice, Roasted Garlic Seasoned Sweet Potato & Brown Rice and Greek Style Seasoned Brown Rice & Vegetables. Each of the new products are fully plant-based with a certified USDA organic recipe that is also Non-GMO Project Verified and gluten-free certified.
The new Path of Life products are each capable of being prepared in under five-minutes and will be priced at $4.99 each when they launch this summer.
The new Path of Life products are each capable of being prepared in under five-minutes and will be priced at $4.99 each when they launch this summer.
Trend Themes
1. Plant-based Foods - There's an opportunity to develop more nutritious, vegetable-based frozen foods that are quick and easy to prepare, making them attractive to health-conscious consumers.
2. Certified Organic Products - There's an opportunity to create more organic foods with USDA certification and Non-GMO Project verification to appeal to health-conscious consumers looking for additional assurance of quality and transparency in the ingredients.
3. Convenient Meals - There's an opportunity to develop more frozen meals that can be prepared quickly and easily at home, appealing to busy people looking for healthy, tasty options for lunch or dinner.
Industry Implications
1. Frozen Foods - This industry has an opportunity to make healthier and sustainable options that cater to the needs of health-conscious consumers going for plant-based, certified organic, and easy-to-prepare frozen foods.
2. Health Food Stores - These stores are positioned to offer more vegetable-based, USDA organic, Non-GMO Project verified, and quick meal options, tapping into the growing demand for healthy and nutritious food options.
3. Online Grocers - This industry can leverage the growing trend of consumers looking for healthier meal options by offering frozen meals that are plant-based, USDA organic, Non-GMO Project verified, and quick and easy to prepare.
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