Chipotle is Testing Plant-Based Chorizo in Select Markets
Laura McQuarrie — August 19, 2021 — Lifestyle
References: WWW.CHIPOTLE.COM & prnewswire
For the first time since it debuted Sofritas in 2014, Chipotle is introducing a brand-new plant-based protein in the form of Plant-Based Chorizo. Available in select markets only for a limited time, Chipotle's Plant-Based Chorizo is a new menu innovation that makes the most of real ingredients to deliver sources of plant-powered protein.
The plant-based protein is said to have the "deep rich flavor of Chorizo" thanks to farm-fresh ingredients like Ancho Chili and Chipotle peppers, ripe tomato paste, crushed garlic, Spanish smoked paprika, extra virgin olive oil and natural protein sourced from peas. The certified vegan offering boasts 20 grams of protein per serving and the meatless product has the potential to be enjoyed by all in bowls, burritos, salads, quick snacks and more.
The plant-based protein is said to have the "deep rich flavor of Chorizo" thanks to farm-fresh ingredients like Ancho Chili and Chipotle peppers, ripe tomato paste, crushed garlic, Spanish smoked paprika, extra virgin olive oil and natural protein sourced from peas. The certified vegan offering boasts 20 grams of protein per serving and the meatless product has the potential to be enjoyed by all in bowls, burritos, salads, quick snacks and more.
Trend Themes
1. Plant-based Protein Alternatives - Chipotle's introduction of its new Plant-Based Chorizo indicates a growing trend towards plant-based protein alternatives within the food industry.
2. Flavor Innovations in Plant-based Foods - The use of rich and bold flavors like Ancho Chili and Chipotle peppers as demonstrated in Chipotle's Plant-Based Chorizo suggests a rising trend of flavor innovations in the plant-based food market.
3. Limited Time Offer Menu Items - The introduction of Chipotle's Plant-Based Chorizo as a limited time offer suggests that a trend towards rotating menu items is emerging in the fast food industry.
Industry Implications
1. Fast Food Industry - As demonstrated by Chipotle's introduction of its new Plant-Based Chorizo, the fast food industry is increasingly incorporating plant-based foods and protein alternatives into their menus.
2. Plant-based Food Industry - The development of Chipotle's Plant-Based Chorizo demonstrates the growing demand for plant-based protein alternatives and flavor innovations within the plant-based food industry.
3. Limited Time Offer Industry - The trend towards rotating menu items and offering limited time items as exemplified by Chipotle's Plant-Based Chorizo signifies an emerging industry for limited time offer products.
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