Up Mointain Switchel is Being Touted as "The New Kombucha"
Laura McQuarrie — September 23, 2015 — Lifestyle
References: drinkswitchel & mindbodygreen
As a beverage that's made from a few simple ingredients like water, apple cider vinegar, ginger and a sweetener, Switchel is being called "the next kombucha" for its amazing health benefits.
Switchel is a beverage that has been made for centuries (like many other wholesome health drinks) but its ability to balance the body's pH, aid in digestion, supply antioxidants and strengthen the immune system has recently sparked new interest in the old style of beverage.
Up Mountain Switchel makes its Switchel in inventive flavors like original, yerba mate and lemon. In order to play up the homespun qualities of the healing ginger drink, Up Mountain Switchel packages its beverages in simple Mason jar containers.
Switchel is a beverage that has been made for centuries (like many other wholesome health drinks) but its ability to balance the body's pH, aid in digestion, supply antioxidants and strengthen the immune system has recently sparked new interest in the old style of beverage.
Up Mountain Switchel makes its Switchel in inventive flavors like original, yerba mate and lemon. In order to play up the homespun qualities of the healing ginger drink, Up Mountain Switchel packages its beverages in simple Mason jar containers.
Trend Themes
1. Switchel Beverages - Switchel is gaining traction as a new health beverage with simple ingredients and strong health benefits.
2. Homespun Drink Packaging - Packaging health beverages in simple Mason jar containers adds value to an old-style beverage.
3. Inventive Flavor Combinations - Creating new flavor combinations for health beverages like Up Mountain Switchel’s original, yerba mate, and lemon can differentiate the product in the market.
Industry Implications
1. Beverage Industry - Switchel's newfound popularity presents an opportunity for beverage companies to create their own version of the health drink.
2. Packaging Industry - Simple, unique packaging for health beverages like Mason jar containers can add value to a product and distinguish it in the market.
3. Flavorings Industry - Creating unique, healthful flavor combinations for beverages like Up Mountain Switchel’s yerba mate and lemon adds excitement and added health benefits for consumers.
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