This Drink is Designed to Deliver the Health Benefits of Matcha Green Tea
Katherine Pendrill — March 9, 2016 — Lifestyle
References: drinkmotto & shape
'Motto' is a sparkling matcha drink designed to deliver all the health benefits of green tea. In recent years, green tea has become a popular choice for health-conscious consumers. This beverage is the only drink that uses the entire green tea leaf in order to deliver a greater number of health benefits.
Motto is marketed as a functional beverage that uses essential plant nutrients to energize, improve mental clarity, reduce stress and promote overall health. The primary ingredient in the drink is premium matcha, which is rich in antioxidants, l-theanine, chlorophyll, catechins and beta carotene. For added flavor, the matcha is combined with sparkling water, natural sugars, fresh lemon juice and a splash of apple cider vinegar.
The sparkling matcha beverage is ideal for consumers who are looking for beverage that delivers the many health benefits attributed to green tea without sacrificing flavor.
Motto is marketed as a functional beverage that uses essential plant nutrients to energize, improve mental clarity, reduce stress and promote overall health. The primary ingredient in the drink is premium matcha, which is rich in antioxidants, l-theanine, chlorophyll, catechins and beta carotene. For added flavor, the matcha is combined with sparkling water, natural sugars, fresh lemon juice and a splash of apple cider vinegar.
The sparkling matcha beverage is ideal for consumers who are looking for beverage that delivers the many health benefits attributed to green tea without sacrificing flavor.
Trend Themes
1. Functional Beverage Revolution - The rise of functional beverages, such as sparkling matcha drinks, presents opportunities for innovative products that offer health benefits and unique flavor profiles.
2. Green Tea Health Trend - The increasing popularity of green tea among health-conscious consumers opens up possibilities for new drink options that emphasize the health benefits of green tea.
3. Alternative Beverage Choices - The demand for alternative beverage choices, like sparkling matcha, creates a market for refreshing and healthful alternatives to traditional soft drinks.
Industry Implications
1. Beverage Industry - The beverage industry has the potential to tap into the growing market of functional beverages and develop new products that promote health and wellness.
2. Health and Wellness Industry - The health and wellness industry can capitalize on the green tea health trend by offering products that incorporate the health benefits of green tea, such as sparkling matcha drinks.
3. Alternative Beverage Industry - The alternative beverage industry can benefit from the demand for refreshing and healthful drink alternatives, creating innovative options like sparkling matcha.
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