Krispy Kreme Japan's Newest Shaped Donuts Celebrate Horse Races in Hyogo
Laura McQuarrie — June 10, 2016 — Lifestyle
References: krispykreme.jp & en.rocketnews24
As part of the celebrations for the race days at Hanshin Racecourse in Hyogo Prefecture, Krispy Kreme Japan designed two special donuts to be served at only one of its worldwide locations for just eight short days.
The donuts are being sold next to a special outlet for women, which offers complimentary food and drinks upon entry, as well as information on placing bets and lessons on felt-making. The special donuts created for the event include one brown and one pink-colored horse face, which are made with crunchy biscuit ears. These donuts are available individually, as well as in three and six packs of assorted donuts.
In the past, Krispy Kreme has also created a variety of holiday donuts in the shape of Santa Claus and snowmen for Christmas, as well as chicks for Easter.
The donuts are being sold next to a special outlet for women, which offers complimentary food and drinks upon entry, as well as information on placing bets and lessons on felt-making. The special donuts created for the event include one brown and one pink-colored horse face, which are made with crunchy biscuit ears. These donuts are available individually, as well as in three and six packs of assorted donuts.
In the past, Krispy Kreme has also created a variety of holiday donuts in the shape of Santa Claus and snowmen for Christmas, as well as chicks for Easter.
Trend Themes
1. Race-themed Donuts - Creating donuts shaped like horses for race day celebrations presents an opportunity to tap into the excitement and fan culture of horse racing events.
2. Limited Edition Offerings - Offering special donuts for a limited time at exclusive locations creates a sense of urgency and exclusivity, driving customer demand.
3. Holiday-themed Donuts - Designing donuts in the shape of popular holiday symbols like Santa Claus and snowmen allows for unique and festive offerings during the holiday season.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of creating themed donuts for special events and holidays, attracting customers with unique and visually appealing offerings.
2. Hospitality and Events - The hospitality and events industry can leverage limited edition donuts to enhance guest experiences, creating memorable moments and generating buzz at special occasions.
3. Retail and Giftware - The retail and giftware industry can explore partnerships with donut brands to create exclusive and collectible donut-themed merchandise, capitalizing on the popularity of unique food products.
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