The Sleek Aesop Sao Paulo Shop is the First to Open in Brazil
Rebecca Byers — August 28, 2015 — Business
References: retaildesignblog.net
The recently opened Aesop Sao Paulo is the cult Australian skincare brand's first boutique to open in Brazil. A unique marriage of Aesop's articulate branding and Brazil's brutalist architectural style, the shop is a successful stylized retail concept that will carry the brand's full skin, body and hair range.
Designed by Paulo Mendes da Rocha and Martin Corullon, the Aesop Sao Paulo boutique is located on Rua Oscar Freire, the city's hottest shopping neighborhood. The unique collaboration between Paulo Mendes da Rocha and Martin Corullon led to an articulately Brazilian take on the Australian brand's iconic retail concept.
Despite the fact that this first Brazilian freestanding store just opened, there are already rumors the brand will open up a second location in Sao Paulo's Vila Madalena neighborhood.
Designed by Paulo Mendes da Rocha and Martin Corullon, the Aesop Sao Paulo boutique is located on Rua Oscar Freire, the city's hottest shopping neighborhood. The unique collaboration between Paulo Mendes da Rocha and Martin Corullon led to an articulately Brazilian take on the Australian brand's iconic retail concept.
Despite the fact that this first Brazilian freestanding store just opened, there are already rumors the brand will open up a second location in Sao Paulo's Vila Madalena neighborhood.
Trend Themes
1. Modernist Skincare Boutiques - The sleek and stylized retail concept of Aesop Sao Paulo boutique showcases the marriage of brand identity and architectural style, creating opportunities for other skincare brands to engage in stylistic and memorable retail experiences.
2. Cultural Collaborations in Design - The unique collaboration between Paulo Mendes da Rocha and Martin Corullon in designing the Aesop Sao Paulo boutique demonstrates the potential of cross-cultural partnerships to generate captivating and engaging design concepts.
3. Elevated Localization - The Brazilian influences brought into the design of the Aesop Sao Paulo boutique suggest an opportunity for global retail brands to connect with local cultures and create exciting, cohesive brand experiences that resonate with customers.
Industry Implications
1. Skincare - The stylish Aesop Sao Paulo boutique provides inspiration for luxury skincare brands to create memorable and unique retail concepts that showcase their products and foster a sense of brand loyalty.
2. Architecture and Design - The collaboration between Paulo Mendes da Rocha and Martin Corullon in the design of the Aesop Sao Paulo boutique demonstrates the potential for synergy between fashion, architecture, and design industries and the ways in which they can enhance one another.
3. Retail - The success of the Aesop Sao Paulo boutique showcases the power of thoughtful, stylish store design in creating memorable and engaging retail experiences that help drive growth and cultivate customer loyalty.
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