The New Valentino Flagship in NYC is an Elegant Retail Experience
Rebecca Byers — June 18, 2015 — Marketing
References: davidchipperfield & retaildesignblog.net
Located on Fifth Avenue in the former Takashimaya Department Store, the recently opened New York City Valentino flagship is a continuation of the new retail concept designed by David Chipperfield Architects and the brand's Creative Directors in 2012.
A sprawling multi-floor space, the Fifth Avenue flagship features a grey scale color scheme and sleek, geometrical brass fixtures displaying the luxurious wears. A sparse space, the brightly lit outpost also boasts a newly revealed accessories concept on the ground floor that is characterized by terrazzo perimeter walls and brass and oak shelves.
The overhaul of many luxury retail concepts signals a shift in the desires of consumers when it comes to in-store experiences, given that the need for luxury retailers to make the experience worth the while of the customer is greater than ever.
A sprawling multi-floor space, the Fifth Avenue flagship features a grey scale color scheme and sleek, geometrical brass fixtures displaying the luxurious wears. A sparse space, the brightly lit outpost also boasts a newly revealed accessories concept on the ground floor that is characterized by terrazzo perimeter walls and brass and oak shelves.
The overhaul of many luxury retail concepts signals a shift in the desires of consumers when it comes to in-store experiences, given that the need for luxury retailers to make the experience worth the while of the customer is greater than ever.
Trend Themes
1. Luxury Retail Concept Overhaul - Opportunity to reimagine and redesign luxury retail spaces to create elevated and immersive in-store experiences.
2. Grey Scale Color Scheme - Potential for other industries to embrace the minimalist, monochromatic design trend to convey sophistication and elegance.
3. Terrazzo and Brass Design Elements - Opportunity for interior design and architecture firms to incorporate these materials into their projects, creating a sense of luxury and refinement.
Industry Implications
1. Luxury Retail - Luxury brands can transform their retail spaces to offer unique and memorable experiences, fostering brand loyalty.
2. Interior Design - Interior designers can use the grey scale color scheme and terrazzo and brass design elements to create modern and sophisticated spaces.
3. Architecture - Architects can draw inspiration from the Valentino flagship's design to create visually stunning and experiential buildings and structures.
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