The Taxonomy of Design Microsite Explores Aesop's In-Store Designs
Rebecca Byers — October 26, 2015 — Art & Design
References: taxonomyofdesign & details
Known for its dynamic interior design scheme, Australian cult skincare brand Aesop recently launched the Taxonomy of Design project, a microsite dedicated to the various materials used and themes explored in their stores. Aesop has come to be known for its sterile spa-inspired decor that also takes inspiration from vintage apothecaries as well as local design language in the particular city a store is being designed for. Similarly, Aesop is always sure to partner with a local designer when planning for a new store.
Aesop's Taxonomy of Design microsite is a well-designed, easy to use destination where fans of the brand and of interior design in general can explore the brand's database. The database can be organized by designer, materials, famous quotes that inspired the boutiques, specific features and by city.
The Taxonomy of Design project is a great way for the brand to rechannel momentum of excitement around the brand into a dedicated brand website.
Aesop's Taxonomy of Design microsite is a well-designed, easy to use destination where fans of the brand and of interior design in general can explore the brand's database. The database can be organized by designer, materials, famous quotes that inspired the boutiques, specific features and by city.
The Taxonomy of Design project is a great way for the brand to rechannel momentum of excitement around the brand into a dedicated brand website.
Trend Themes
1. Interior Design Brand Collaboration - The Aesop Taxonomy of Design project highlights the trend of skincare brands collaborating with local designers to create unique in-store experiences.
2. Customized In-store Experiences - Aesop's Taxonomy of Design microsite showcases the trend of brands creating personalized and curated in-store experiences based on the local design language of each city.
3. Interactive Design Databases - The launch of Aesop's Taxonomy of Design project reflects the trend of brands utilizing interactive digital platforms to engage fans and provide in-depth insights into their design processes.
Industry Implications
1. Skincare - Skincare brands can explore disruptive innovation opportunities by collaborating with local designers to create unique store designs that reflect the brand's ethos and resonate with customers on a deeper level.
2. Interior Design - The collaboration between Aesop and local designers demonstrates opportunities for interior design professionals to partner with brands and create immersive in-store experiences tailored to specific locations.
3. Digital Experience Platforms - The success of Aesop's Taxonomy of Design microsite indicates a growing demand for interactive digital platforms that allow brands to showcase their design processes and engage with their audience in a meaningful way.
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