The Ashram That Hosted the Beatles in India is Opening to the Public
Laura McQuarrie — December 10, 2015 — World
References: telegraph
The Chaurasi Kutia Ashram is currently not a well-known place by name, but it is the place that housed The Beatles in India where the band learned yoga and composed the White Album. Since guru Maharishi Mahesh Yogi left the ashram in 1981, the property has become run-down and overrun by nature. However, the property is set to reopen as a tourist destination for fans of The Beatles from all over the world. It's estimated that more than 40 of the band's songs were written at this sacred location.
The ashram itself is situated not too far from the Ganges from Rishikesh, which is identified by many as the "yoga capital of the world."
This new destination has the potential to promote India as an integral part of the band's history, while also appealing to a whole new generation of people who are taking health and mindfulness seriously.
The ashram itself is situated not too far from the Ganges from Rishikesh, which is identified by many as the "yoga capital of the world."
This new destination has the potential to promote India as an integral part of the band's history, while also appealing to a whole new generation of people who are taking health and mindfulness seriously.
Trend Themes
1. Yoga Tourism - The reopening of the Chaurasi Kutia Ashram as a tourist destination for fans of The Beatles highlights the potential for yoga-focused tourism.
2. Music Tourism - The sacred location of the Chaurasi Kutia Ashram, where more than 40 of The Beatles' songs were written, presents an opportunity for music-focused tourism.
3. Mindfulness and Wellness Tourism - The revival of the Chaurasi Kutia Ashram as a destination for health and mindfulness enthusiasts positions India as a desirable location for wellness tourism.
Industry Implications
1. Travel and Tourism - The reopening of the Chaurasi Kutia Ashram creates opportunities for the travel and tourism industry to capitalize on the demand for yoga, music, and wellness experiences.
2. Entertainment and Music - The sacred significance and historical value of the Chaurasi Kutia Ashram encourages the entertainment and music industry to explore the potential for Beatles-themed experiences and events.
3. Wellness and Mindfulness - The Chaurasi Kutia Ashram's revival emphasizes the growth potential for businesses in the wellness and mindfulness industry, with a focus on yoga and mindfulness retreats.
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