London's Simple Skincare Pop-Up Accepts Kindness as Payment
Laura McQuarrie — May 30, 2015 — Fashion
References: simple & eventmagazine
As a brand that takes pride in making skincare products that are suitable for all skin types, setting up the inclusive #KindIsSimple pop-up shop seems like it was a natural choice for Unilever UK's Simple skincare.
The shop is set up for two days in London's Covent Garden and rather than taking monetary currency from people, the shop has visitors trade a "Live Kind" act on Twitter for a new item from the Simple range.
As well as being able to connect to social media and try out new products, the temporary retail space also provides a change to view inspiring thoughts on the Kindness Tree, contribute to an artful collage or talk with an expert in skincare, makeup or nutrition. This ties in with the Simple skincare brand's New Kind Community as a hub for all things beauty and lifestyle.
The shop is set up for two days in London's Covent Garden and rather than taking monetary currency from people, the shop has visitors trade a "Live Kind" act on Twitter for a new item from the Simple range.
As well as being able to connect to social media and try out new products, the temporary retail space also provides a change to view inspiring thoughts on the Kindness Tree, contribute to an artful collage or talk with an expert in skincare, makeup or nutrition. This ties in with the Simple skincare brand's New Kind Community as a hub for all things beauty and lifestyle.
Trend Themes
1. Pay with Kindness - The concept of paying for goods or services with acts of kindness instead of traditional currency is an emerging trend to watch, offering an opportunity for businesses to demonstrate their commitment to social good in creative ways.
2. Inclusive Pop-ups - Creating temporary retail spaces that focus on inclusivity and community engagement can be a disruptive innovation opportunity for companies to build their brand reputation and create meaningful customer interactions.
3. Conscious Consumerism - Consumers are increasingly concerned with the values of the companies they support, and brands that align themselves with causes and offer unique experiences that prioritize sustainability and social responsibility are poised for success.
Industry Implications
1. Beauty and Skincare - In a highly competitive industry, companies that create inclusive and community-driven retail experiences have the opportunity to differentiate themselves and build brand loyalty through authentic engagement with customers.
2. Retail and Fashion - Temporary pop-up shops are becoming increasingly popular as a way for brands to test new markets and engage with customers in a more intimate and experiential way, offering a disruptive innovation opportunity for the retail industry.
3. Social Media and Marketing - The use of social media engagement as a form of payment provides a novel way for companies to generate buzz and increase brand awareness, while also demonstrating their commitment to social good and creating a meaningful brand identity.
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