The Converse and Free People Shredded Sneakers are Torn Fashion
Allison Love — August 19, 2010 — Fashion
References: freepeople & bookofjoe
Since everything that's old-looking is back in fashion, Converse and Free People have teamed up to offer these one-of-a-kind shredded sneakers.
The design reminds me of something Russell Crow would have worn in the gladiator movie (although these are a little more fashion forward). The Converse and Free People shredded sneaker are the epitome of torn fashion, as they've essentially just ripped out chunks of the canvas to create this shredded shoe look.
Implications - In a world where products are increasingly sleek, smooth and flawless, consumers have been gravitating towards the run-down aesthetic of brownstone houses, torn jeans and faded leather. Companies that offer the antique or retro look in their goods will attract the attention of consumers disenchanted by the pixel-perfect glass gadgets proliferating in markets everywhere.
The design reminds me of something Russell Crow would have worn in the gladiator movie (although these are a little more fashion forward). The Converse and Free People shredded sneaker are the epitome of torn fashion, as they've essentially just ripped out chunks of the canvas to create this shredded shoe look.
Implications - In a world where products are increasingly sleek, smooth and flawless, consumers have been gravitating towards the run-down aesthetic of brownstone houses, torn jeans and faded leather. Companies that offer the antique or retro look in their goods will attract the attention of consumers disenchanted by the pixel-perfect glass gadgets proliferating in markets everywhere.
Trend Themes
1. Shredded Fashion - The Converse and Free People shredded sneakers reflect the trend of torn and distressed fashion, appealing to consumers seeking an antique or retro aesthetic.
2. Run-down Aesthetics - The popularity of brownstone houses, torn jeans, and faded leather showcases a trend towards embracing the run-down aesthetic, creating opportunities for companies to offer products with an antique or worn look.
3. Pixel-perfect Fatigue - As consumers grow tired of perfect and flawless products, there is an opening for companies to disrupt the market by providing goods that deviate from the sleek and smooth aesthetic, like the Converse and Free People shredded sneakers.
Industry Implications
1. Fashion - The torn and distressed fashion trend, exemplified by the Converse and Free People shredded sneakers, presents opportunities for companies within the fashion industry to offer products with a vintage or worn appearance.
2. Home Decor - The growing interest in embracing run-down aesthetics, such as brownstone houses, indicates a disruptive innovation opportunity for companies in the home decor industry to provide antique or distressed-looking furnishings.
3. Technology - The rise of pixel-perfect fatigue opens doors for innovation within the technology industry, encouraging companies to explore alternative design approaches beyond sleek and flawless gadgets.
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