The Honda Experiment Game Doesn't Believe in Mistakes
Kirsten Rutherford — November 25, 2011 — Autos
References: hondaexperiment.posterous & experimentgame
Take the latest HTML5 technology; now, add a live chicken, a slinky and a blowtorch, and you've got the Honda Experiment Game. Made by Wieden + Kennedy London for the launch of the new Honda Civic, this chain reaction game offers a glimpse into the future of HTML5 capabilities in gaming.
Players must create chain reactions by placing multiple windows in sequence. Each window contains a video element that reacts differently according to the windows placed around it. Level objectives range from the simple (make a balloon fly) to the slightly more challenging (create a double rainbow). The aim of the game is to follow the process that the Honda engineers undertook in creating the new Civic -- experiment, try different things to see what works.
At the end of the 6 levels, players get a chance to create and personalise their own chains before sharing them with friends.
The most playful part of the Honda Experiment Game doesn't come from what you get right, but what you get wrong. A number of surprises happen when you put unexpected window combinations together. Ever seen a chicken in sunglasses?
What exactly happens when you combine a chicken and a blowtorch? Find out with the Honda Experiment Game.
Players must create chain reactions by placing multiple windows in sequence. Each window contains a video element that reacts differently according to the windows placed around it. Level objectives range from the simple (make a balloon fly) to the slightly more challenging (create a double rainbow). The aim of the game is to follow the process that the Honda engineers undertook in creating the new Civic -- experiment, try different things to see what works.
At the end of the 6 levels, players get a chance to create and personalise their own chains before sharing them with friends.
The most playful part of the Honda Experiment Game doesn't come from what you get right, but what you get wrong. A number of surprises happen when you put unexpected window combinations together. Ever seen a chicken in sunglasses?
What exactly happens when you combine a chicken and a blowtorch? Find out with the Honda Experiment Game.
Trend Themes
1. Interactive HTML5 Gaming - There is potential for using HTML5 technology in creating interactive and entertaining games such as the Honda Experiment Game.
2. Chain Reaction Games - Chain Reaction games like Honda Experiment Game offer a unique way of engaging players and creating a new type of gaming experience.
3. Experimental Gameplay - Incorporating experimental gameplay elements into video games like the Honda Experiment Game can attract new players and open up new audiences.
Industry Implications
1. Automotive - The Honda Experiment Game demonstrates how the automotive industry can incorporate interactive gaming as a way of promoting new car models and brands.
2. Advertising - The innovative use of HTML5 technology and experimental gameplay elements within the Honda Experiment Game paves the way for new advertising techniques and formats.
3. Video Game Development - Developers in the video game industry can use the gameplay concept of the Honda Experiment Game to create unique and engaging game experiences.
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