The 'Fits' App from Israel Measures Your Perfect Bra Size
Armida Ascano — September 9, 2010 — Tech
References: fitsapp & techcrunch
The 'Fits' App is creating lots of buzz in the blogosphere. Revered as "the perfect Rosh Hashana gift," this app actually sizes a woman's breasts to help her find the perfect bra size.
The app uses shape recognition technology to a photograph taken on a user's phone. The Fits App then identifies a user's general frame, focusing on the chest area to determine bra size. The Fits app subsequently chooses a picture of the presumably accurate bra size for a user to superimpose onto their photo.
The app uses shape recognition technology to a photograph taken on a user's phone. The Fits App then identifies a user's general frame, focusing on the chest area to determine bra size. The Fits app subsequently chooses a picture of the presumably accurate bra size for a user to superimpose onto their photo.
Trend Themes
1. Shape Recognition Technology for Personal Grooming - Disruptive innovation opportunity: Develop personalized grooming apps based on individual body shapes detected through image recognition technology.
2. Virtual Fitting Rooms - Disruptive innovation opportunity: Create virtual fitting rooms with augmented reality technology that allows users to see how clothes fit on their body before making a purchase.
3. Customized Online Shopping Experience - Disruptive innovation opportunity: Develop AI-powered online shopping platforms that guide shoppers to products that fit their body type and personal style preferences.
Industry Implications
1. Fashion Retail Industry - Disruptive innovation opportunity: Implement shape recognition technology and virtual fitting rooms in retail stores to help customers find the perfect fitting garments and increase sales.
2. Beauty and Wellness Industry - Disruptive innovation opportunity: Develop personalized beauty and wellness apps that use image recognition technology to suggest products and services tailored to individual body shapes and features.
3. Online Retail Industry - Disruptive innovation opportunity: Implement AI-powered personalization technology on online retail platforms to provide customized recommendations and shopping experiences based on individual body shapes and preferences.
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