Reebok Re-Releases Their Classic BB4600 Kicks
Christina Butty — August 13, 2009 — Fashion
References: sneakers.pair & hypebeast
Due to be re-released in the near future are these Reebok BB4600 basketball-esque high tops.
Available in three colorways—green, blue and grey, the Reebok BB4600 kicks are a fun blast from the past.
Maybe the relaunch of the Reebok BB4600 has something to do with Billy Ray Cyrus coming back into the spotlight, since some folks remember the country star sporting these back in the day.
Implications - Consumers are looking for a connection to the recent past and are drawn to an aesthetic through irony. Youth consumers are looking for a tangible way to reappropriate the past through their aesthetic choices. Brands seeking to forge a connection with this group are suggested to identify ostentatious forms from previous decades.
Available in three colorways—green, blue and grey, the Reebok BB4600 kicks are a fun blast from the past.
Maybe the relaunch of the Reebok BB4600 has something to do with Billy Ray Cyrus coming back into the spotlight, since some folks remember the country star sporting these back in the day.
Implications - Consumers are looking for a connection to the recent past and are drawn to an aesthetic through irony. Youth consumers are looking for a tangible way to reappropriate the past through their aesthetic choices. Brands seeking to forge a connection with this group are suggested to identify ostentatious forms from previous decades.
Trend Themes
1. Retro Revival - Brands across various industries can capitalize on the nostalgia trend by bringing back previously popular products with a modern twist.
2. Aesthetic Appropriation - The youth market is seeking to incorporate past styles into their aesthetic choices which creates opportunities for brands to offer unique retro-inspired products.
3. Irony in Fashion - Consumers are drawn to irony in clothing and footwear choices which opens up opportunities for brands to offer tongue-in-cheek retro-inspired collections.
Industry Implications
1. Fashion - The fashion industry can leverage the nostalgia trend by reviving classic designs with contemporary adaptations.
2. Footwear - The footwear industry can capitalize on the popularity of retro-inspired trends by re-releasing classic kicks with updated technology and design.
3. Consumer Goods - The consumer goods industry can target younger consumers by offering retro-themed products with a modern twist.
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