New commodities aim to serve patriotic consumers
Implications - While American politicians flip-flop on the issue of war, Millennials take a rebellious stance using their bodies as billboards to promote personal beliefs of patriotism. Exposure to heart-wrenching events during the age of terrorism forced brands to address crisis by equipping consumers with products of Americana pride and nationalistic honor. This shift in consumer desire for antiquated liberal expression resonates with the younger demographic because even the oldest Millennials came of age as the U.S was partaking in armed conflict overseas.
Workshop Question - How can your brand better advocate for the causes your customers care about?
Trend Themes
1. Patriotic Fashion - Brands are creating patriotic fashion products that resonate with consumers looking to show nationalistic honor and Americana pride.
2. Military-inspired Marketing - Brands are using military imagery and inspiration to promote products and campaigns, tapping into patriotic sentiment and honoring the sacrifice of military personnel.
3. Military-supporting Business Model - Companies are making a difference by creating business models that provide opportunities for military personnel and their families, such as portable careers for military spouses and employing veterans.
Industry Implications
1. Fashion - Fashion brands are creating patriotic items, such as military-inspired apparel, in response to consumer demand.
2. Marketing - Marketing campaigns that utilize military imagery and themes can strike a chord with consumers, especially those with patriotic sentiment.
3. Social Impact - Companies that support veterans and the families of military personnel through innovative business models have the potential to make a significant impact and create a loyal customer base.
5 Featured, 43 Examples:
273,783 Total Clicks
Date Range:
Oct 15 — May 16
Trending:
Warm
Consumer Insight Topics:
