Lyft Teams with Starbucks to Give Offices a Caffeinated Afternoon Treat
As mobile transportation apps move into the food industry, brands like Lyft are partnering up with trusted food chains to offer consumers food on-the-go, including coffee deliveries. In this upswing is Lyft's collaboration with Starbucks and Flavorpill to offer employees the opportunity to have a six bottled ice coffees delivered straight to their office. The best part? The delivery and charge is entirely free.
Lyft's coffee delivery was offered for one day only to five major US cities. At noon users of the Lyft car app were able to see a secret mode entitled "SBUX" that showed on the city map Starbucks logos travelling around in place of the traditional car icons. Once requested, Lyft would then drop a six back of its traditional bottled coffee and milk ice coffee to requested locations.
As mobile transportation becomes more streamlined, lifestyle services begin to merge allowing busy consumers to have their favorite foods, drinks and necessities instantly customized and delivered while on-the-go.
Lyft's coffee delivery was offered for one day only to five major US cities. At noon users of the Lyft car app were able to see a secret mode entitled "SBUX" that showed on the city map Starbucks logos travelling around in place of the traditional car icons. Once requested, Lyft would then drop a six back of its traditional bottled coffee and milk ice coffee to requested locations.
As mobile transportation becomes more streamlined, lifestyle services begin to merge allowing busy consumers to have their favorite foods, drinks and necessities instantly customized and delivered while on-the-go.
Trend Themes
1. Mobile Transportation Apps - Collaborations between mobile transportation apps and food chains provide an opportunity for customized and convenient food and drink deliveries.
2. On-demand Food Delivery - The merging of transportation and food industries opens up disruptive innovation opportunities for on-demand coffee and food delivery services.
3. Instant Customization and Delivery - Streamlined mobile transportation services offer the potential for instant customization and delivery of favorite foods, drinks, and necessities on-the-go.
Industry Implications
1. Mobile Transportation - Collaborations with food chains present disruptive innovation opportunities for mobile transportation services to expand into on-demand food and drink deliveries.
2. Food and Beverage - Partnerships with mobile transportation apps enable food and beverage brands to tap into the growing demand for on-the-go customized deliveries.
3. Lifestyle Services - The convergence of mobile transportation and food industries creates room for disruptive innovation in lifestyle services, allowing busy consumers to access personalized deliveries while on-the-go.
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