Women seek experiential adventure through female-only retreats and activities
Implications - Female-focused getaways appeal to women who want to embrace the warm summer months and create memorable experiences. This shift in summer retreats showcases a powerful statement for feminism and global sisterhood, which projects a forward-thinking attitude about female equality and independence that spans beyond leisure.
Workshop Question - Consider one demographic that your brand doesn't directly cater to; is there a new strategy you could implement to reach said demographic?
Trend Themes
1. Female Only Retreats - The rise of female-only retreats indicates a growing demand for travel experiences that promote female empowerment and foster a sense of community among women.
2. Wellness-focused Retreats - The surge in wellness-focused retreats, including fitness, yoga and meditation retreats, reflects a shift towards health-centric vacations and a desire to recharge both mentally and physically.
3. Outdoor Adventure Retreats - The popularity of outdoor adventure retreats that focus on activities like mountain biking, surfing and running, highlights a growing desire for active, experiential travel experiences that challenge participants physically and mentally.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can capitalize on the growing demand for women-centric and wellness-focused travel experiences to create tailored vacation packages that offer a sense of empowerment, community and rejuvenation to women travelers.
2. Fitness and Wellness - The fitness and wellness industry can leverage the trend towards wellness retreats and outdoor adventure experiences to create new business opportunities for fitness and wellness professionals and enthusiasts.
3. Personal Development - The personal development industry can tap into the trend towards retreats that offer opportunities for mindfulness, self-reflection and stress-reduction to create tailored programs that address the needs of women seeking growth and self-improvement.
6 Featured, 40 Examples:
89,125 Total Clicks
Date Range:
May 16 — May 16
Trending:
Average
Consumer Insight Topics:
