This App Delivers Chipotle Mexican Food Straight to Campus Dorms
Charlotte Joyce Kidd — September 8, 2015 — Tech
In partnership with mobile ordering app Tapingo, Chipotle Mexican Grill is now offering fast food Mexican campus delivery to select universities.
Mobile restaurant ordering apps have flooded the marketplace recently. Hungry foodies can order delivery meals from virtually any restaurant, from McDonald's to the finest of fine dining. But to take advantage of these apps, users have to live within service areas (usually urban centres) meaning that some markets, such as campus delivery, have been severely overlooked. Chipotle has already partnered with mobile ordering services Postmates and OrderUp to offer fast food delivery. With Tapingo, the Tex Mex chain will corner campus delivery -- and cause elation among legions of hungry, exam-cramming students at the same time.
Mobile restaurant ordering apps have flooded the marketplace recently. Hungry foodies can order delivery meals from virtually any restaurant, from McDonald's to the finest of fine dining. But to take advantage of these apps, users have to live within service areas (usually urban centres) meaning that some markets, such as campus delivery, have been severely overlooked. Chipotle has already partnered with mobile ordering services Postmates and OrderUp to offer fast food delivery. With Tapingo, the Tex Mex chain will corner campus delivery -- and cause elation among legions of hungry, exam-cramming students at the same time.
Trend Themes
1. Campus Delivery Apps - The trend of food delivery apps focusing on campus and university areas is growing rapidly, with startups and established companies alike launching new services in this niche market.
2. Mobile-ordering Partnerships - There is growing trend toward restaurant chains partnering with mobile ordering services such as Tapingo, Postmates and OrderUp to improve the accessibility and convenience of ordering and delivery service.
3. Fast Food Delivery - The market for fast food delivery is becoming increasingly crowded, with Chipotle among many brands now offering online and mobile ordering options to reach customers outside of traditional urban delivery areas.
Industry Implications
1. Food Delivery Services - The food delivery industry is rapidly growing, with opportunities for disruptive innovation in areas such as specialization, convenience and speed of service.
2. Restaurant Chains - Restaurant chains are exploring ways to capitalize on the growing demand for online and mobile ordering, with innovative partnerships and creative marketing strategies to engage customers and keep up with rising competition.
3. Higher Education - Universities and colleges are becoming increasingly important players in the food delivery market, with partnerships with food chains and delivery services offering new opportunities for campus dining and student convenience.
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