Starbucks' 'Green Apron Delivery' Only Caters to the Empire State Building
Christopher Magsambol — October 13, 2015 — Lifestyle
The aptly named 'Green Apron Delivery' is Starbucks' new delivery service that will operate out of New York's Empire State Building. Sadly for most, the service will only be available at the classic New York skyscraper and will only work out of this pilot location.
The service is connected to the Starbucks Rewards app, where users will select their drink of choice and add it to the cart. As most Starbucks Rewards users have their app connected to PayPal or credit card, payment upon delivery is eliminated, adding even more convenience. Within a half hour, a Starbucks runner will have your coffee on hand.
Drinks will be delivered in large rectangular bags, specially designed for the runners which ensures freshness and easy transport. The Green Apron Delivery service remains a pilot project because each building will have to be handled differently -- with every location having its own logistical issues.
The service is connected to the Starbucks Rewards app, where users will select their drink of choice and add it to the cart. As most Starbucks Rewards users have their app connected to PayPal or credit card, payment upon delivery is eliminated, adding even more convenience. Within a half hour, a Starbucks runner will have your coffee on hand.
Drinks will be delivered in large rectangular bags, specially designed for the runners which ensures freshness and easy transport. The Green Apron Delivery service remains a pilot project because each building will have to be handled differently -- with every location having its own logistical issues.
Trend Themes
1. Coffee Delivery Services - The rise of coffee delivery apps presents an opportunity for businesses to create innovative solutions in the food delivery market.
2. Convenience-focused Rewards Apps - Developing rewards apps that offer added convenience, such as eliminating payments upon delivery, can disrupt traditional retail experiences.
3. Specialized Packaging Solutions - Creating specially designed bags for transport ensures freshness and ease of delivery, offering a potential area for disruptive innovations in packaging industries.
Industry Implications
1. Food Delivery - Food delivery services can capitalize on the growing demand for coffee delivery apps by expanding their offerings to include a wider range of beverages and products.
2. Mobile Payment - The integration of mobile payment options in coffee delivery apps presents opportunities for growth in the mobile payment industry as more businesses adopt this technology.
3. Packaging - The need for specialized packaging solutions in coffee delivery services can drive innovation in the packaging industry to create eco-friendly and efficient packaging designs.
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