Indian Chai Cafe Chaayos Hopes to Honor Their Heritage With Desi Chai
Alyson Wyers — December 31, 2015 — Lifestyle
This Indian startup is an experimental chai cafe that specialized in customized tea, with 25 varieties and 12,000 possibilities. Chaayos is a modern interpretation of Indian tea rooms (known as chai adda) that hopes to replace transnational coffee chains with their contemporary take on heritage-honoring cafes. They also recently began on-demand services at two of their stores.
With 16 locations in Mumbai and Delhi-NCR, Chaayos specifically serves a kind of chai tea called Meri Waali Chai. A dozen add-ons are available -- such as green chilis, cardamom and black pepper -- with the option of extra strong chai, black tea with lemon or more milk, less water. The chai cafe also serves classic teas, specialty teas, shakes and sandwiches.
With 16 locations in Mumbai and Delhi-NCR, Chaayos specifically serves a kind of chai tea called Meri Waali Chai. A dozen add-ons are available -- such as green chilis, cardamom and black pepper -- with the option of extra strong chai, black tea with lemon or more milk, less water. The chai cafe also serves classic teas, specialty teas, shakes and sandwiches.
Trend Themes
1. Customized Tea - The trend of customizable tea is on the rise, offering consumers a wide variety of options and flavors tailored to their preferences.
2. Heritage-honoring Cafes - Heritage-honoring cafes are gaining popularity as a way to celebrate and preserve traditional cultural practices while offering a modern and contemporary experience.
3. On-demand Services for Cafes - The introduction of on-demand services for cafes provides convenience and flexibility for customers, allowing them to enjoy their favorite beverages and snacks at their preferred locations.
Industry Implications
1. Food and Beverage - The food and beverage industry has the opportunity to tap into the demand for customizable tea and create innovative tea experiences.
2. Hospitality - The hospitality industry can explore the concept of heritage-honoring cafes to offer unique and culturally immersive experiences to their guests.
3. Technology and App Development - The technology and app development industry can create on-demand service platforms specifically designed for cafes to enhance customer convenience and streamline operations.
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