The Headline Coffee Service is Offered By the Toronto Star Newspaper
Rahul Kalvapalle — October 6, 2016 — Lifestyle
References: marketwired & ca.finance.yahoo
For many people in Canada, morning coffee and the morning newspaper go hand in hand even in this day and age of changing customs and technologies, which is precisely why the country's biggest newspaper is launching an innovative new coffee delivery service to boost revenues and engage with Torontonians.
The 'Headline Coffee' service allows people living in the Greater Toronto Area to receive fair-trade and high-quality whole-bean or ground coffee for a monthly price of $20. Each month, subscribers are sent a shipment of coffee from a different part of the world.
The decision by Canada's biggest newspaper to venture into the coffee delivery service makes for an innovative measure to boost its financial health at a time when newspapers across North America are laying off employees and losing money. It's a great example of a media brand venturing into a different but culturally related field in an attempt to boost flagging fortunes.
The 'Headline Coffee' service allows people living in the Greater Toronto Area to receive fair-trade and high-quality whole-bean or ground coffee for a monthly price of $20. Each month, subscribers are sent a shipment of coffee from a different part of the world.
The decision by Canada's biggest newspaper to venture into the coffee delivery service makes for an innovative measure to boost its financial health at a time when newspapers across North America are laying off employees and losing money. It's a great example of a media brand venturing into a different but culturally related field in an attempt to boost flagging fortunes.
Trend Themes
1. Coffee Delivery Services - The rise of coffee delivery services presents an opportunity for newspapers and media brands to expand their revenue streams.
2. Engagement Through Subscription Services - Subscription services, such as Headline Coffee, allow businesses to engage with customers regularly and build brand loyalty.
3. Diversification in Media Brands - Media brands can explore diversification into related industries, like coffee delivery, to counteract declining revenues in their core business.
Industry Implications
1. Newspapers - Newspapers can explore coffee delivery services as a way to boost revenues and engage with readers.
2. Subscription Services - The success of Headline Coffee highlights the potential for subscription-based businesses in the coffee industry.
3. Coffee Industry - The coffee industry can tap into the growing trend of coffee delivery services to reach new customers and enhance their offerings.
2.9
Score
Popularity
Activity
Freshness
