Consorzio Vino Chianti Classico's App Leads Italian Wine Tours with Beacons
Laura McQuarrie — August 26, 2015 — Tech
References: chianticlassico & fisarbareggio.it
Consorzio Vino Chianti Classico recently launched a free iOS and Android app that uses beacon technology to power Italian wine tours. The app acts as a personal assistant throughout the tour, highlighting points of interest and special events that tour guests can take part in.
As a special treat for users who opt to download and use this app, visiting a winery will unlock special offers and discounts. Considering that the Consorzio Vino Chianti Classico is a consortium that regulates wine produced in the Chianti region with hundreds of members, this will be a powerful tool for driving engagement, increasing consumer knowledge about the products and sales.
Although this is the first app to come from this particular wine consortium, this could set the standard for the way other winery tours are conducted around the world in the future.
As a special treat for users who opt to download and use this app, visiting a winery will unlock special offers and discounts. Considering that the Consorzio Vino Chianti Classico is a consortium that regulates wine produced in the Chianti region with hundreds of members, this will be a powerful tool for driving engagement, increasing consumer knowledge about the products and sales.
Although this is the first app to come from this particular wine consortium, this could set the standard for the way other winery tours are conducted around the world in the future.
Trend Themes
1. Beacon Technology in Wine Tours - Using beacon technology in wine tours enhances the visitor experience and increases engagement with wineries.
2. Personalized Wine Tour Apps - The development of personalized apps for wine tours provides visitors with a convenient and interactive way to explore wineries and learn about their products.
3. Unlocking Special Offers Through Apps - Using apps to unlock special offers and discounts encourages visitors to engage with wineries and boosts sales.
Industry Implications
1. Wine Tours - The wine tour industry can leverage beacon technology and personalized apps to enhance the visitor experience and attract more customers.
2. Hospitality - The hospitality industry can adopt the use of personalized apps and beacon technology to provide tailored experiences for guests, such as wine tours.
3. Mobile App Development - The mobile app development industry can create innovative apps for winery tours that utilize beacon technology and offer unique features and benefits.
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