AT&T Stadium is Using Beacons to Upgrade the Spectator Experience
Rahul Kalvapalle — September 24, 2014 — Lifestyle
References: attstadium & mobilemarketer
AT&T Stadium, home of the Dallas Cowboys NFL team, is using beacon technology to enhance the stadium experience of their fans. The new beacon features were rolled out for the first time when the Dallas Cowboys placed the San Francisco 49ers in their NFL home opener on September 7.
The technology works in conjunction with a free mobile app to enable fans to simply use their smartphones to be guided to their seats, to concession stands and to the washrooms. Fans can even leverage the technology via their smartphone to post their photos onto a 130-foot LED display screen.
The app can be downloaded onto both iOS and Android devices, and enables fans to feel immersed in the game-day experience rather than looking on as passive spectators.
The technology works in conjunction with a free mobile app to enable fans to simply use their smartphones to be guided to their seats, to concession stands and to the washrooms. Fans can even leverage the technology via their smartphone to post their photos onto a 130-foot LED display screen.
The app can be downloaded onto both iOS and Android devices, and enables fans to feel immersed in the game-day experience rather than looking on as passive spectators.
Trend Themes
1. Beacon Technology - Beacon technology is revolutionizing the spectator experience by providing personalized guidance and interaction with a mobile app.
2. Mobile App Integration - Integrating mobile apps with stadiums allows fans to have an interactive and immersive game-day experience.
3. Personalized Engagement - Beacons and mobile apps enable personalized engagement by guiding fans to their seats, concession stands, and providing photo-sharing opportunities on large screens.
Industry Implications
1. Sports and Entertainment - The sports and entertainment industry can enhance fan experiences by embracing beacon technology and integrating mobile apps.
2. Technology and Software - The technology and software industry can capitalize on the demand for beacon technology and develop innovative mobile apps for stadiums.
3. Digital Signage - The digital signage industry can explore opportunities to collaborate with stadiums and provide large LED display screens for fan engagement.
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