The Brooklyn Nets Are Using Beacon Technology to Improve Fan Access
Rahul Kalvapalle — September 24, 2014 — Lifestyle
References: nba & mobilemarketer
NBA team Brooklyn Nets used high-tech beacon technology to deliver messages to fans at the Barclays Center during the NBA playoffs using technology from Roximity, a location-based alert and promotions platform.
The use of beacon technology at the Barclays Center led to a significant rise in the number of Brooklyn Nets fans updating their team mobile app on their smartphone in their desire to access to beacon technology that makes them feel like a part of the team and the stadium culture like never before.
The technology was used to welcome fans to the stadium, send them offers (such as seat upgrades) based on their physical location and give them the ability to order food from their seats.
The use of beacon technology at the Barclays Center led to a significant rise in the number of Brooklyn Nets fans updating their team mobile app on their smartphone in their desire to access to beacon technology that makes them feel like a part of the team and the stadium culture like never before.
The technology was used to welcome fans to the stadium, send them offers (such as seat upgrades) based on their physical location and give them the ability to order food from their seats.
Trend Themes
1. Beacon Technology in Sports - The use of beacon technology in sports stadiums enhances fan engagement and provides personalized experiences.
2. Mobile App Integration with Beacon Technology - Integrating mobile apps with beacon technology offers unique opportunities for businesses and brands to connect with their customers in real-time.
3. Location-based Marketing and Promotions - Location-based alerts and promotions delivered through beacon technology can greatly enhance customer engagement and drive sales.
Industry Implications
1. Sports and Entertainment - The sports and entertainment industry can leverage beacon technology to improve fan experiences and create new revenue streams.
2. Mobile App Development - The growing integration of beacon technology with mobile apps creates new opportunities for mobile app developers to innovate and deliver enhanced user experiences.
3. Retail and Hospitality - Using beacon technology, retailers and hospitality businesses can provide personalized offers and recommendations to customers based on their location within a physical space.
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