Golden State Warriors' Stadium Has Beacon Technology
Rahul Kalvapalle — September 24, 2014 — Lifestyle
References: coliseum & mobilecommercedaily
NBA team Golden State Warriors' stadium Oracle Arena is the first NBA stadium to be integrated with beacon-powered proximity technology. The technology was launched to allow for the creation of location-based marketing campaigns while delivering context-relevant content to fans. The technology is powered by Sonic Notify beacons.
Fans will be able to engage with beacons via the Go Warrirs mobile app, which is available for free. The technology can detect where fans are and send them relevant messages. This can be used for things ranging from welcome messages and seat upgrade notifications to traffic alerts and offers.
However, Golden State Warriors' stadium is being prudent in that it is not introducing the technology too fast, but is being conservative with it at first to give fans time to get used to it.
Fans will be able to engage with beacons via the Go Warrirs mobile app, which is available for free. The technology can detect where fans are and send them relevant messages. This can be used for things ranging from welcome messages and seat upgrade notifications to traffic alerts and offers.
However, Golden State Warriors' stadium is being prudent in that it is not introducing the technology too fast, but is being conservative with it at first to give fans time to get used to it.
Trend Themes
1. Beacon-powered Proximity Technology - Disruptive innovation opportunity: Implement beacon-powered proximity technology in various stadiums and arenas to enhance fan engagement and deliver context-relevant content.
2. Location-based Marketing Campaigns - Disruptive innovation opportunity: Utilize location-based marketing campaigns in sports and entertainment venues to target fans with personalized messages and offers based on their proximity.
3. Context-relevant Content Delivery - Disruptive innovation opportunity: Develop systems for delivering context-relevant content to fans in real-time based on their location and preferences, enhancing their overall experience.
Industry Implications
1. Sports and Entertainment - Disruptive innovation opportunity: Implement beacon technology in sports and entertainment venues, revolutionizing fan engagement and marketing strategies.
2. Mobile Applications - Disruptive innovation opportunity: Develop mobile applications integrated with beacon technology to create personalized and location-based experiences for users in various industries.
3. Advertising and Marketing - Disruptive innovation opportunity: Utilize beacon-powered proximity technology to revolutionize advertising and marketing strategies through personalized and targeted messaging based on location.
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