Qkr! by MasterCard is an App-Based Ordering and Payments Platform
Rebecca Byers — July 21, 2015 — Lifestyle
References: qkr.mastercard
Designed as a means to enhancing consumer experience at live events, Qkr! by MasterCard is an innovative ordering and payment platform that will ensure you don't miss a second of the game. Both in-seat delivery and pick-up are available through Qkr!
Usable for food, beverage and merchandise while at the stadium or arena, Qkr! by MasterCard begins when the user scans the QR code on their seat or enters it manually. Cardholders are then able to peruse the menu and order directly from there. The user then has the option of paying with a previously registered card or adding a new one, followed by a confirmation and the order arriving soon there after.
A unique innovation that combines several desires of the modern consumer, Qkr! is a dynamic service platform that makes the most of digital payment technology and iBeacon stadium tools.
Usable for food, beverage and merchandise while at the stadium or arena, Qkr! by MasterCard begins when the user scans the QR code on their seat or enters it manually. Cardholders are then able to peruse the menu and order directly from there. The user then has the option of paying with a previously registered card or adding a new one, followed by a confirmation and the order arriving soon there after.
A unique innovation that combines several desires of the modern consumer, Qkr! is a dynamic service platform that makes the most of digital payment technology and iBeacon stadium tools.
Trend Themes
1. Mobile Ordering - Opportunity for restaurants and live event venues to create mobile ordering apps that enhance the customer experience and allow for easy payment.
2. In-seat Delivery - Opportunity for vendors at live events to implement in-seat delivery systems using mobile technology and QR codes to streamline the ordering process.
3. Digital Payment Integration - Opportunity for financial technology companies to develop digital payment platforms that integrate with live event venues and provide seamless payment options to consumers.
Industry Implications
1. Food and Beverage Industry - Opportunity for restaurants, bars, and other food and beverage vendors to use mobile ordering apps like Qkr! to enhance the customer experience and improve sales.
2. Live Event Industry - Opportunity for live event venues, such as stadiums and arenas, to implement in-seat delivery systems and digital payment platforms to improve the customer experience and increase revenue.
3. Financial Technology Industry - Opportunity for financial technology companies to develop innovative payment solutions for the live event industry that streamline the payment process and provide an improved customer experience.
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