Understanding and marketing to a younger demographic can be a difficult task, but those looking to do so will find inspiration in this list of June 2019 youth ideas. From Gen Z-targeted underwear campaigns to crayon-themed lip kits, this list demonstrates all the ways brands are engaging with with youthful consumers by sparking meaningful conversation.
Most notably, is Calvin Klein's #MyCalvin's campaign, which featured the 17-year-old artist Billie Eilish. In the ad, Eilish discusses her thoughts on inclusivity, and body positivity, which generated conversation among her fans. Other brands are engaging the younger demographic in a much ore hands-on manner, like The Mirror, which created an entire Gen Z-edited edition to share different with its readers.
Top 50 Youth Ideas for June
50
Kid-Centric Experiential Pop-Ups
Bixbee's Imagination Station for Kids is Aesthetically Pleasing
49
Multi-Functional Kid Furniture
Pierre-Emmanuel Vandeputte' Boasts Piece of Adaptable Furniture
48
Nostalgia-Themed Selfie Museums
Toronto's HideSeek Draws Inspiration from Childhood Memories
47
Engaging Exploratory Public Events
Summer of Games Boasts a String of Multi-Media Events in Dundee
46
Gen Z Hair Brands
'Insert Name Here' Offers Clip-in Extensions, Bangs and Wigs for Self-Expression
45
Wellness-Focused Bath Products
Sunday Rain is an Experiential Wellbeing Bathing Collection
44
Design-Centric Illustrated Books
Here Design Creates Whimsical Prints for Ladybird by Design
43
Juice Brand Swim Suits
Pacific Cooler Has Created a Nostalgia-Inducing Capri Sun Bathing Suit
42
Free-From Canned Wines
Besa mi Vino Makes Clean, Millennial-Targeted Canned Wine Products
41
Millennial-Targeted Gardening Products
Preen's Weed Preventer Makes Vegetable Gardening Efficient
40
Immersive Disney Store Experiences
Toy Story 4 is Promoted In-Store with Engaging Activities
39
Interactive Unicorn Toys
Myla the Magical Unicorn is a Robotic, Color-Changing Companion
38
Canned Malt Beverages
Smirnoff Ice is Introducing Convenient New Packaging for Its Products
37
Fruit-Inspired Cannabis Accessories
Flower by Edie Parker Has a Strikingly Adorable Demeanor
36
Invite-Only Community Apps
The Squad App Helps Millennial & Gen Z Users Make Real-Life Connections
35
Bird-Styled Latte Designs
Barista Kunit92 Creates Extravagant Bird-Themed Latte Designs
34
Extensive Virtual Reality Zones
Sparky's VR Zone is a Gaming Experience in Mushrif Mall Abu Dhabi
33
Crayon-Inspired Lip Cosmetics
LiP SMACKER Created a Collection of Crayola Lip Balms and Glosses
32
Premium Millennial Rosés
The La Fête du Rosé Targets Multicultural Millennials
31
Gen Z-Edited Magazines
'Mirror NextGen' is a Special Edition Daily Mirror Edited by Teens
30
Creatively Educational Kid's Streaming
Netflix Aquired StoryBots, the Educational Animation Brand
29
Whimsical Countryside Fashion
Laura Ashley and Urban Outfitters Created an Exclusive Collaboration
28
Citrus-Flavored Summer Beers
The New Coors Slice Flavor is Infused With Fresh Orange Flavors
27
STEM-Inspired Dresses
Annie the Brave Shares Empowering Clothing for Girls
26
Nostalgic Millennial-Targeted Cereals
Magic Spoon Cereal Contains 12 Grams of Protein Per Serving
25
Educational SPF Pop-Ups
Supergoop's Pop-Up Shares the Importance of a Proper SPF Sun Care Routine
24
Charitable Gen Z Lip Glosses
Formula Z Cosmetics' Luxe Diamond Glosses Support The Trevor Project
23
Summery Millennial-Targeted Wines
The Campo Viejo Rosé Answers Consumer Demand for Spanish Wines
22
Customized 3D-Printed Eyewear
Fitz Frames Offers a Personalized & Affordable Service for Children
21
Auctioned Solar Panel Art
Paddle8 Raises Funds to Better Living Conditions in Rwanda
20
Millennial-Targeted Hair Masks
Mane Club's Hair Mask Packets Take Cues from Texts & Meme Culture
19
Kid-Friendly Smart Speakers
Chatterbox is a Privacy-Focused DIY Smart Speaker for Kids
18
Cotton Candy-Topped Pizzas
Industry Kitchen's Pop Candy Land Pizza Features Super Sweet Toppings
17
Easy-to-Use Electric Toothbrushes
Kangaroo Oral Care is a Colorful Children's Electric Toothbrush
16
Cartoon-Themed Science Exhibits
Orlando Science Center Will Host a Ninja Turtles Exhibit for Kids
15
Premium Millennial Chocolates
Ferrero's Golden Gallery Signature Appeals to a Younger Audience
14
Boozy Cocktail Popsicles
Epcot's Italy Pavilion is Offering Cocktail Popsicles by Pop Fusions
13
Probiotic Nutrition Shakes
Sneakz Organics Shares Plant-Based Nutrition Shakes for Teens & Adults
12
Refreshing Sulfate-Free Toothpastes
These Burt's Bees Toothpastes are Naturally Sweetened
11
Vibrating Wrestling Toys
Box Sumo's Collectible Characters Try to Push Each Other Out of the Ring
10
Musician-Led STEM-Learning Platforms
OK Go Sandbox Utilizes Music Videos to Clarify STEM Concepts
9
Gen Z Underwear Campaigns
Calvin Klein's Billie Eilish #MyCalvins Campaign Talks Body Positivity
8
Healthy Vegan Dessert Pots
Coconut Collaborative's Dessert Pots Are Less Than 200 Calories
7
Cannabis Skincare Brand Channels
Miss Cannabis is Ho Karan's Educational YouTube Travel Channel
6
Gen Z Soda Campaigns
Tango's Soft Drink Campaign Creatively Shares Its Ability to "Refresh"
5
Kid-Friendly Rehydration Drinks
The Kinderlyte Oral Electrolyte Solution Has a Free-From Formula
4
Multi-Experiential Anime Festivals
Otafest is an Engaging All-Ages Festival in Calgary, Alberta
3
Mobile-Controlled Racing Toys
Scalextric's Spark Plug Lets Racers Control Cars & Restrict Power
2
Celebratory Milestone Videos
Nutrition International Celebrates 10 Billion Capsules with a Video
1
Beer Brand Internship Programs
Natty Light Just Placed an Open Call for Summer Interns
Related Ideas
Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Thematic Denim Collections
Soorty's SS26 Collection Merges Innovation with Sustainable Practices
Summer-Centric Lifestyle Fashion
UNIQLO U Presents its New Collection for the SS24 Season
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Curated Denim Capsules
Silver Jeans Launched its Fall 24' Collection in Time for Back-to-School
High-Spirited Lipstick Lines
Young Entrepreneur Ziye Burgess Unveils an Empowering Lipstick Line
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Youthful Summer Fashion Ranges
The Pleasing Summer 2024 Collection Has 25 Pieces
Y2K Jewelry Collabs
Claire's x Sliving Brings Paris Hilton's Style to a New Generation
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Movement-Inspired Brand Partnerships
On Has Announced a Multi-Year Partnership with Zendaya
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Refreshing Streetwear Collabs
Lipton Iced Tea x Cruel Pancake Dropped 90s-Inspired Summer Styles
Targeted Plant-Based Cosmeceuticals
ID Skin Identity is a Line of Skincare for Gen Z
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Premium Next-Gen Juices
Loom is Introducing "Juice from the Future" for Gen Z
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Next-Gen News Apps
Shades is a News and Culture App for Gen Z and Gen Alpha
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Provocative Spread Pop-Ups
The Marmite Dark Room Entices Gen Z to Experience an Iconic Spread
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Streetwear Experimental Kids Capsules
The Ksubi 'Kids' Collection Arrives Ahead of the Holidays
Creative-Inspired Denim Lines
7 For All Mankind Partners with Devon Lee Carlson in New Fall Launch
Next-Generation Fashion Campaigns
REVOLVE Partners with Jeon Somi for a Gen Z Campaign
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Gen Z Skateboarding Campaigns
Samsung UK's First Flips Spotlights the Galaxy Z Flip5
Phygital Gen Z Fashion
Walmart is Relaunching the No Boundaries Brand on Roblox
Kid-Friendly Beauty Events
Beauty Explorer Day Sparks Kids' Interest in the Beauty Industry
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Smoothie-Inspired Denim
Icon Denim's Smoothie Capsule Collection Mixes Lilac & Cream
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Oversized Denim Campaigns
Pacsun Co-Created Better in Baggy with The Pacsun Collective
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Collaborative Celebrity Denim Capsules
Khy's Drop 005 Brings an Assortment of Stylish Denim Pieces
Generation-Blending Skateboarding Campaigns
Vans' Always Out There Campaigns Nods to Y2K Styles
Gen Z Eyewear Collabs
Florence by Mills & National Vision Launched Fashion-Forward Eyewear
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Active-Minded Refreshing Streetwear
YoungLA Drops the First Instalment of its October Collection
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Gen Alpha Skincare Expansions
Evereden Expands to Southeast Asia in 2024 to Target Gen Alpha
Creativity-Driving Kids Apparel
Zara Announces a Collaboration with New York Label Sea
Nighttime Cosmetic Campaigns
The Estée Lauder Night Night Club Campaign Stars Nicole Richie
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Teen-Friendly Cosmetic Lines
Bonjou's Teen Line is the Ultimate Beauty Cheat Sheet
Age-Restricted Skincare
Mantle Implemented an Age Limit on Its Website to Protect Gen Alpha
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Gen Z Voter Engagement Initiatives
Yuzu's Asian American Youth Election Campaign Features Boba
Artful Travel-Inspired Children's Fashion
Janie and Jack Team Up with Photographer Gray Malin
Music-Inspired Retail Campaigns
Macy’s is Launching Its Summer’s Greatest Hits Campaign
Youth-Focused Pizza Launches
Domino's Pizza Relaunches its Gen Z-Focused Emergency Pizza Promotion
Confidence-Boosting Youth Bodycare
C by Claire's Shares Fragrances and Bodycare for Gen Zalpha
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Youthful Charm Bracelets
Claire's Partners with Ariella Maizer to Create a Capsule for Gen Zalpha
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
Aspirational Mature Beauty Brands
Sarah Creal Beauty Delivers Luxe Problem Solvers for Women 40+
Affordable Gen Z Apparel
Foundry by Cover Story Clothing Enters the Fashion Scene Through AJIO
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Gen X Beauty Brands
Molly Sims Launches Yse Beauty for Those 40 Years and Older
Gen Z-Focused Video Campaigns
Astroyogi is Introducing a New Campaign that Aims to Attract Gen Z
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Celebrity-Led Underwear Campaigns
Calvin Klein's Spring 2024 Campaign Taps Jeremy Allen White
Festive Candy Campaigns
Swedish Fish Targets Gen Z with its 'Be Sel-Fish' Activation
Gen Z-Focused Menstrual Care
15-Year-Old Zoe Leffler Debuts a Menstrual Wellness Brand Called Cycl
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Gentle Pre-Teen Skincare
Your Skin Stuff Specializes in Youth-Safe Skincare for Ages Eight to 12
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Youthful Backpack Capsules
Skybags and 'The Archies' Unite for a Gen Z-Focused Backpack Collection
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Mature Fashion-Forward Brands
'Wit & Wisdom' Launched for Older Consumers to Stay Fashion-Ready
Eye-Catching Acne Solutions Packaging
ZitSticka is Bringing Products to Target in New Packaging
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Gen Z Elevated Spring Basics
Grey Bandit Unveils its Spring 2024 Collection
Gen Z Slang Translators
Great Clips' Student Slang Translators Prepare Parents for Back-to-School
Refreshed Beauty Jingles
Maybelline Reworked the Maybe It’s Maybelline Jingle for a New Generation
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Celebrity-Founded Fashion Brands
Kylie Jenner Unveils Her Debut Fashion Brand Called Khy
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Heritage-Driven Denim Campaigns
The Gap 'Get Loose' Campaign Stars Troye Sivan
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Gen Z-Focused Eye Creams
Bubble Inroduces Morning Rays Brightening Eye Cream
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Sustainable Kids Apparel
Kidly Debuts a New Eco Denim Collection for Toddlers and School-Age Kids
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Back-to-Campus Concert Series
UO LIVE On Campus Features Gen Z-Favorite Artists & Creators
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Youth-Safe Skincare Trios
Girlyish Skincare Shares a Simple, Safe Three-Step Routine for All Ages
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
Teen Fitness Programs
GoodLife Fitness Introduces Teen Memberships
Viral Political Campaign Accessories
The Viral Harris-Walz Camo Hat Appeals to Gen Z Voters
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Financial Literacy Platforms
Secret U Supports Gen Z Women with Free Tools for Financial Success
Pop Culture Presidency Campaigns
Kamala Harris Adopts Charli XCX's 'Brat' Trend for Her Campaign
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Revamped Gen Z Fashion
Walmart Refreshes its Gen Z-Focused 'No Boundaries' Collection
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Back-To-School Barbershop Initiatives
City Gear is Launching Its Sixth Annual Cutz 4 Kids Event