Annie the Brave Shares Empowering Clothing for Girls
Laura McQuarrie — May 8, 2019 — Life-Stages
References: kickstarter
Annie the Brave is a clothing brand that got its roots when a daughter asked for a dress with a scientist girl on it. Even though the idea seems simple enough, there are few garments for girls that celebrate themes like science, space and transportation. Troubled by the fact that it seemed as though "little girls had to be either interested in science or interested in wearing a dress," Annie the Brave is now introducing itself to the world on Kickstarter with a series of whimsical, STEM-inspired dresses for young girls.
Rather than being printed with flowers, rainbows or unicorns, the brand's dresses are printed in themes like Little Scientist, Girl in Space and Under the Sea. Each of these designs helps girls to see themselves in other girls who love STEM pursuits, which helps to reinforce their love of STEM subjects.
Rather than being printed with flowers, rainbows or unicorns, the brand's dresses are printed in themes like Little Scientist, Girl in Space and Under the Sea. Each of these designs helps girls to see themselves in other girls who love STEM pursuits, which helps to reinforce their love of STEM subjects.
Trend Themes
1. Stem-inspired Clothing - There is a growing trend for clothing brands that incorporate science, technology, engineering, and math themes to empower young girls.
2. Girls' Empowerment - Brands are recognizing the need to offer clothing that showcases girls' diverse interests and reinforces their self-confidence.
3. Whimsical Prints - More apparel brands are experimenting with playful and quirky designs, deviating from traditional patterns to appeal to younger generations.
Industry Implications
1. Children's Clothing - The apparel industry can tap into the growing demand for STEM-inspired content by creating more clothing items that dispel stereotypes and empower girls from an early age.
2. Online Retail - E-commerce platforms offer opportunities for innovative clothing brands like Annie the Brave to showcase their products to a wider audience and cater to niche markets.
3. Education and STEM Programs - STEM-focused organizations can collaborate with clothing brands to develop merchandise that inspires and motivates young girls to pursue STEM interests and careers.
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