Besa mi Vino Makes Clean, Millennial-Targeted Canned Wine Products
Laura McQuarrie — May 14, 2019 — Business
References: drinkbesa & prnewswire
Besa mi Vino is a Los Angeles-based start-up that's now introducing its canned wine products to the market. The brand creates products that serve the needs of Millennials who are looking for clean-label products that are free from pesticide and animal byproducts, and are packaged in a portable, eco-friendly way.
The first release from Besa mi Vino includes an organic rosé and a crisp white wine, both of which are low in sulfites, gluten-free and vegan. Appealing to those who are concerned with being socially and environmentally conscious, Besa mi Vino boasts single-serve cans that are "SIP" (Sustainable in Practice) certified.
For the launch of its products, Besa mi Vino is welcoming early supporters into its Besa Angel ambassador program—these influencers will be given access to equity and perks.
The first release from Besa mi Vino includes an organic rosé and a crisp white wine, both of which are low in sulfites, gluten-free and vegan. Appealing to those who are concerned with being socially and environmentally conscious, Besa mi Vino boasts single-serve cans that are "SIP" (Sustainable in Practice) certified.
For the launch of its products, Besa mi Vino is welcoming early supporters into its Besa Angel ambassador program—these influencers will be given access to equity and perks.
Trend Themes
1. Clean-label Wines - The trend of clean-label wines presents an opportunity for wine producers to cater to Millennials who are looking for products that are free from pesticide and animal byproducts.
2. Portable Wine Packaging - The trend of portable wine packaging creates an opportunity for packaging companies to develop eco-friendly and convenient packaging solutions for wine, such as canned options.
3. Socially and Environmentally Conscious Alcohol - The trend of socially and environmentally conscious alcohol offers an opportunity for brands to appeal to consumers who prioritize sustainability and ethical production in their purchasing decisions.
Industry Implications
1. Wine Production - The wine production industry can embrace the trend of clean-label wines by developing and marketing wines that are free from pesticide and animal byproducts.
2. Packaging - The packaging industry can tap into the trend of portable wine packaging by creating innovative and eco-friendly packaging solutions for wine, such as cans.
3. Alcoholic Beverage - The alcoholic beverage industry can leverage the trend of socially and environmentally conscious alcohol by producing and promoting products that align with consumer values of sustainability and ethical production.
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