The La Fête du Rosé Targets Multicultural Millennials
Laura McQuarrie — May 23, 2019 — Lifestyle
References: lafeterose & prnewswire
La Fête du Rosé is a newly launched premium wine label that was created to have specific appeal to multicultural Millennials. The product was inspired by founder Donae Burston's frequent travels and passion for life, and the wine promises to share more than just a great-tasting wine but also an experience that can be shared with friends.
The rosé wine boasts notes of dried fruits, bonbon and hazelnut, as well as aromas of cherry. The wine is made up of a combination of 80% Grenache, 14% Mourvèdre and 6% Syrah, and it was created with the Domaine Bertaud Belieu Winery, which prides itself on sustainable agriculture and its 2016 Zero Pesticides Label.
According to Burston, "The world we live in is multicultural and we wanted to create a wine that reflected that; La Fête aims to be inclusive and to appeal to people from all cultures and backgrounds."
The rosé wine boasts notes of dried fruits, bonbon and hazelnut, as well as aromas of cherry. The wine is made up of a combination of 80% Grenache, 14% Mourvèdre and 6% Syrah, and it was created with the Domaine Bertaud Belieu Winery, which prides itself on sustainable agriculture and its 2016 Zero Pesticides Label.
According to Burston, "The world we live in is multicultural and we wanted to create a wine that reflected that; La Fête aims to be inclusive and to appeal to people from all cultures and backgrounds."
Trend Themes
1. Premium Millennial Rosés - La Fête du Rosé targets multicultural millennials with premium wine label.
2. Sustainable Agriculture Wines - La Fête du Rosé partners with Domaine Bertaud Belieu Winery for sustainable winemaking.
3. Inclusive Branding Strategies - La Fête du Rosé aims to appeal to people from all cultures and backgrounds with its inclusive branding strategy.
Industry Implications
1. Wine Industry - La Fête du Rosé disrupts the traditional wine industry with its targeted marketing for multicultural millennials.
2. Sustainable Agriculture Industry - La Fête du Rosé supports sustainable agriculture and disrupts the wine industry with its 2016 Zero Pesticides Label.
3. Branding and Marketing Industry - La Fête du Rosé sets an example for inclusive branding strategies, creating a new trend in the industry.
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