The Campo Viejo Rosé Answers Consumer Demand for Spanish Wines
Michael Hemsworth — May 1, 2019 — Lifestyle
References: campoviejo & talkingretail
The Campo Viejo Rosé comes as the first-ever rosé wine from the winery that addresses the increasing number of consumers on the hunt for premium Spanish wines that are perfect for warm weather drinking.
The wine features a 13.5% ABV, has a £8 price point and is a perfectly balanced product for enjoyment during the spring or summer at picnic and barbecues. The pale wine is sure to be a hit amongst Millennials who are seeking out an alternative to traditional libations in favor of something fresher and modern.
Off-Trade Channel Director at Pernod Ricard UK Chris Shead spoke on the new Campo Viejo Rosé saying, "Campo Viejo is the biggest Spanish brand on the market, accounting for 16% of Spanish Wine sales and contributing £99m to the UK wine category. Not only that, but it is currently the UK’s favorite red wine and so this incremental launch to the category provides consumers with something new from a much-loved household name.”
The wine features a 13.5% ABV, has a £8 price point and is a perfectly balanced product for enjoyment during the spring or summer at picnic and barbecues. The pale wine is sure to be a hit amongst Millennials who are seeking out an alternative to traditional libations in favor of something fresher and modern.
Off-Trade Channel Director at Pernod Ricard UK Chris Shead spoke on the new Campo Viejo Rosé saying, "Campo Viejo is the biggest Spanish brand on the market, accounting for 16% of Spanish Wine sales and contributing £99m to the UK wine category. Not only that, but it is currently the UK’s favorite red wine and so this incremental launch to the category provides consumers with something new from a much-loved household name.”
Trend Themes
1. Millennial Wines - Creating new types of wines targeted to Millennials to cater to changing tastes and preferences.
2. Spanish Premium Wines - Developing premium Spanish wines for wine enthusiasts and collectors looking for something new and fresh.
3. Summer Wines - Crafting wines that are refreshing and perfect for warm weather drinking during summer and spring months.
Industry Implications
1. Wine Industry - The wine industry has the opportunity to innovate by creating new, trendy and accessible wines like the Campo Viejo Rosé.
2. Alcohol Industry - Alcohol industry players can target younger consumers' preferences and invest in developing new products like Millennial-targeted wines that are on-trend and feature unique flavor profiles.
3. Hospitality Industry - The hospitality industry can benefit from the Campo Viejo Rosé by adding it to their menus, catering to customers who appreciate new Spanish premium wines.
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