LiP SMACKER Created a Collection of Crayola Lip Balms and Glosses
Laura McQuarrie — May 8, 2019 — Fashion
References: lipsmacker & prnewswire
LiP SMACKER is now sharing a collection of Crayola lip balms and glosses that are boldly colored and packaged just like the iconic crayons. The LiP SMACKER x Crayola collaboration matches some of the best flavors with iconic colors from Crayola, introducing a way for consumers to swipe their lips with shades like Jazzberry Jam, Granny Smith Apple, Banana Mania and more.
The collection includes a five-piece Liquid Lip Gloss Party Pack, a Lip Balm Trio and an eight-piece Lip Balm Party Pack. The Crayola crayon-shaped lip balms and lip glosses have the potential to appeal to a wide range of audiences, as the nostalgic products will capture the hearts of Millennial moms and their children alike.
The collection includes a five-piece Liquid Lip Gloss Party Pack, a Lip Balm Trio and an eight-piece Lip Balm Party Pack. The Crayola crayon-shaped lip balms and lip glosses have the potential to appeal to a wide range of audiences, as the nostalgic products will capture the hearts of Millennial moms and their children alike.
Trend Themes
1. Crayon-inspired Lip Cosmetics - The trend of creating lip cosmetics inspired by crayons offers an opportunity for companies to tap into nostalgia and capture the attention of both Millennials and their children.
2. Iconic Flavor-color Matches - The trend of matching iconic flavors with corresponding colors from popular brands like Crayola presents an opportunity for innovative product collaborations and unique sensory experiences in the cosmetics industry.
3. Nostalgic Packaging - The trend of using nostalgic packaging, such as crayon-shaped lip balms and lip glosses, enables companies to evoke emotions and create a connection with consumers, emphasizing the importance of visual appeal in the beauty industry.
Industry Implications
1. Cosmetics - The cosmetics industry can take advantage of the trend by developing crayon-inspired lip products that appeal to consumers' sense of nostalgia and offer a playful twist on traditional cosmetics.
2. Food and Beverage - The food and beverage industry can explore collaborations with cosmetic companies to create flavor-inspired lip products that align with popular food and drink brands, creating a unique cross-industry marketing opportunity.
3. Toys and Games - The toys and games industry can partner with cosmetic brands to create lip products with packaging inspired by popular toy brands, offering a fun and interactive experience for consumers.
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