Great Clips' Student Slang Translators Prepare Parents for Back-to-School
Laura McQuarrie — July 24, 2024 — Marketing
References: greatclips & businesswire
Describing a haircut to a salon stylist is difficult enough, but bridging the multi-generational language gap compounded by the ever-evolving slang of younger generations makes the task particularly daunting—so in preparation for the 2024 back-to-school season, Great Clips introduced Student Slang Translators.
Great Clips teamed up with pop icon and father Joey Fatone, his daughter Kloey, and teacher-influencers on social media who want to help parents better understand the language their kids are using. After studying the student slang curriculum, parents can take Great Clips' Back-to-School Slang Quiz for a $5 off coupon.
Alongside a Gen Z slang dictionary and a haircut lookbook with in-demand styles, Great Clips is celebrating the 2024 school year by offering 24,000 free haircuts.
Great Clips teamed up with pop icon and father Joey Fatone, his daughter Kloey, and teacher-influencers on social media who want to help parents better understand the language their kids are using. After studying the student slang curriculum, parents can take Great Clips' Back-to-School Slang Quiz for a $5 off coupon.
Alongside a Gen Z slang dictionary and a haircut lookbook with in-demand styles, Great Clips is celebrating the 2024 school year by offering 24,000 free haircuts.
Trend Themes
1. Gen-z Slang Integration - The incorporation of Gen-Z slang into mainstream marketing strategies highlights the importance of linguistic adaptation in customer engagement.
2. Collaborative Marketing with Influencers - Partnering with teacher-influencers demonstrates a shift towards more genuine and relatable promotional tactics in contrast with traditional advertising methods.
3. Multi-generational Communication - Initiatives focused on bridging language gaps between generations point towards a rising need for businesses to foster better communication across age groups.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry sees innovations like slang translators to enhance customer service and create a more personalized experience.
2. Education Technology - Educational technology platforms are finding new roles by developing tools that decode generational slang, thereby assisting both parents and educators.
3. Digital Marketing - The digital marketing sector is increasingly leveraging contemporary social trends, such as slang dictionaries, to engage younger audiences more effectively.
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