From face masks for kids to immunity-boosting chocolates, the top July 2020 youth trends tap into the future of health, education and virtual experiences. At a time when parents are looking for additional support at home, a variety of new platforms are launching to provide access to everything from pay-what-you-can music classes and virtual summer camps to online family-friendly quizzes and brain games. Parents are also doubling down on health by investing in better-for-you snack bars, functional treats and breakfast cereals for kids—especially if they tout immune-boosting benefits.
This year, students won't be able to gather in the cafeteria or schoolyard and pass around their physical yearbooks but alternatives are emerging to replicate the experience on Snapchat. Similarly, Gen Z is gathering on TikTok for its virtual pride celebrations.
Top 30 Youth Trends in July
From Virtual Yearbook Pages to Kid-Friendly Face Masks:
Laura McQuarrie — Aug 18, 2020 — Life-Stages
30
Handcrafted Wooden Toys
ESNAF Toys' Product Brings Together Parents and Children Through Playtime
29
Kid-Friendly Face Masks
MaskClub Offers Exclusive Designs Featuring Heroes, Cartoons & More
28
Kid-Targeted Protein Bars
RX Kids Protein Snack Bars Share Five Grams of Real Food Protein
27
Plant-Powered Kid's Beverages
Creative Roots is a Hydrating Kids Beverage with 1 Gram of Sugar
26
Kid-Designed Magazine Covers
The June Edition of Vogue Italia Features Colorful Child Drawings
25
Monogrammed Trunk Dollhouses
This Portable Dollhouse Resides in a Luxurious Louis Vuitton Trunk
24
Cartoon Alien Skincare
The Tonymoly x Minions Collection Features Playful Formulas & Packaging
23
Free Digital Cartoon Channels
Kartoon Channel! is Described as "Netflix for Kids, But Free"
22
Juvenile Spy Car Beds
The Dragons of Walton Street VC150 Kids Car Bed is Retro and Stylish
21
Virtual Yearbook Pages
HAGS Helps Students Collect Yearbook Messages on Snapchat
20
Fast Food Dance Challenges
Burger King is Trading Whopper Dance Moves for Discounts on TikTok
19
Kid-Friendly Toiletry Collections
Bagunça Children's Toiletries Target Kids Ages Three to Eight
18
Playful Fashion Design Kits
Bandai's Harumika is Being Reintroduced for a New Generation
17
Digital Pride Celebrations
TikTok's #MyPride Celebrations Recognize 25 TikTok Trailblazers
16
Kid-Friendly Anime Smartwatches
The Hello Kitty iTOUCH PlayZoom Smartwatch Has a Games & a Camera
15
Voice-Recording Robot Toys
Hexbug's MoBots Let Kids Capture and Modify Their Voices
14
Immunity-Boosting Chocolates
Avida Health's Chocolate Balls to Strengthen Immune Health Amid COVID
13
Reward-Based Gamified Digital Therapy
Amblyoplay's Product is Geared Toward People with Lazy Eye
12
Kid-Created Superfood Cereals
Kashi's Super Loops Cereal Uses Red Lentil & Brown Rice Flour
11
Kid-Friendly Brain Games
LogicLike Helps Players Develop Meaningful Skills for the Future
10
Versatile Outdoor Sport Sets
This Kit Features Equipment for a Variety of Different Outdoor Sports
9
Funny Impression Card Games
Quirk! is a Family Card Game That Has Players Show Their Silly Side
8
PWYC Kid's Meals
Hugo's Restaurants is Alleviating Stress from Family Life Amid COVID-19
7
Toaster Pastry Crisps
Pop-Tarts Crisps are Made with Five Grams of Whole Grains
6
Math-Powered Interactive Crime Dramas
Murder by Numbers Employs Math Puzzles to Solve Crimes
5
Kid-Friendly AI Platforms
PictoBlox Teaches Machine Learning and AI for Kids
4
PWYC Virtual Music Classes
Sing Like A STAR Provides Classes for Children Through Zoom
3
Wizardly Surprise Collectibles
Magical Capsules Open to Reveal Harry Potter Collectibles
2
Family-Friendly Virtual Quizzes
Hasbro Gaming Teamed Up with Jay’s Virtual Pub Quiz
1
Anime Battle Board Games
Pokémon Trading Card Game Battle Academy is a Board Game Adaptation
Related Ideas
Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Gen Alpha-Focused Eyewear Collabs
Zenni Partnered with FreshCut to Market to Roblox Users
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Gen Z AI Campaigns
Lenovo Launches a New Campaign Called 'Meet Your Digital Self'
Vitamin Shot Stalls
Plenish Set Up a Little Shot Shop Staffed by Knowledgeable Kids
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Metaverse-Launched Luxury Fashion Collections
The Coach Spring 2024 Capsule is in the Metaverse
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Functional Flavorful Yogurt Pouches
These Yoghurt Pouches from The Collective Come in Six Options
Premium Next-Gen Juices
Loom is Introducing "Juice from the Future" for Gen Z
Youtuber Lunchbox Collabs
Mrbeast, Logan Paul and Ksi's 'Lunchly' Aims to Make School Lunches Fun
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Next-Gen News Apps
Shades is a News and Culture App for Gen Z and Gen Alpha
Blonding Techniques-Focused Virtual Events
Cosmo Prof is Hosting Its Iconic Blonde Virtual Event
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Kid-Safe Makeup Kits
Jovy Makes EWG VERIFIED Makeup with Plant-Based Ingredients for Play
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Next-Generation Fashion Campaigns
REVOLVE Partners with Jeon Somi for a Gen Z Campaign
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Smoothie Pouch Cocktail Kits
Outshine Curated a Fruit Cocktail Kit for Adults
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Gen Z Eyewear Collabs
Florence by Mills & National Vision Launched Fashion-Forward Eyewear
Kids' Entertainment Initiatives
Yoto x CF Shopping Centers will Offer Summer Programming for Kids
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Age-Restricted Skincare
Mantle Implemented an Age Limit on Its Website to Protect Gen Alpha
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Snackable Back-to-School Lunches
Little Spoon's Lunchers are Nutritious Meals for Big Kids
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Gen Z Voter Engagement Initiatives
Yuzu's Asian American Youth Election Campaign Features Boba
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Artful Travel-Inspired Children's Fashion
Janie and Jack Team Up with Photographer Gray Malin
Youth-Focused Pizza Launches
Domino's Pizza Relaunches its Gen Z-Focused Emergency Pizza Promotion
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Phone Breakup Newsletters
The Guardian's 'Reclaim Your Brain' Newsletter Helps Reduce Screen Time
Supportive Back-to-School Campaigns
Staples Canada Has Unveiled Its 2024 Back-to-School Campaign
Virtual Summer Camps
Camp Little Bites Gives Kids the Confidence to Try New Things
Gen Z-Focused Video Campaigns
Astroyogi is Introducing a New Campaign that Aims to Attract Gen Z
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Virally Inspired Virtual Menus
The Creator's Kitchen As Seen on TikTok Menu is Ever-Changing
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Modern Aging Fitness Programs
BOOST Camp Helps Adults Embrace Quality Protein & Strength Training
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Peer-Connected Support Platforms
'Togetherall' Offers a Safe Online Community for Mutual Support
Gen Z-Focused Menstrual Care
15-Year-Old Zoe Leffler Debuts a Menstrual Wellness Brand Called Cycl
Plant-Based Lunch Kits
Mighty Yum's Reformulated Kits Meet the Demands for Healthier Food
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Gentle Pre-Teen Skincare
Your Skin Stuff Specializes in Youth-Safe Skincare for Ages Eight to 12
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Superhero-Themed Energy Drinks
GoPuff and Prime Video's Gen V Join Forces for Exclusive Launch
Youthful Backpack Capsules
Skybags and 'The Archies' Unite for a Gen Z-Focused Backpack Collection
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Anti-Distraction Student Smartphone Features
Google School Time Limits Features During Class
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Cartoon-Adorned Parenting Bags
JuJuBe Partners with tokidoki on a Playful Bag Capsule
Buildable Collectible Capsules
Zuru Max Premium Capsules Appeals to Teens, Kidults and Collectors
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Back-to-School Smoothie Promotions
This Smoothie King Promotion Offers Kids a Free Refreshment
Gen Z Slang Translators
Great Clips' Student Slang Translators Prepare Parents for Back-to-School
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Social Media Impact Studies
Instagram Allows COS to Conduct Mental Health Research
Dream Dorm Design Courses
Command Brand & Hannah Brown Inspire Students with "Delulu Design"
Candy-Inspired School-Centric Campaigns
Smarties® Debuts the Playful Smarties® U Campaign
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Gen Z-Focused Eye Creams
Bubble Inroduces Morning Rays Brightening Eye Cream
Educational Scroll-Style Applications
Revyze is a New TikTok-Style Education App for the Youth
Healthy Superhero-Themed Snacks
Too Yumm! Teams Up with Marvel to Launch a Range of Healthy Snacks
Student Skincare Packs
Lush's Curated and Custom Boxes Make Day and Night Skincare Accessible
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Kid-Focused Educational Tablets
Smile Zemi Targets Elementary School Students
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
AI Student Chat Apps
Student Life with Zapshot Enhances Communication with Artificial Intelligence
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Personality-Packed Snack Filters
Jack Link's Created Bold "Flavor Filters" for Gen Z Job Seekers
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Youth-Safe Skincare Trios
Girlyish Skincare Shares a Simple, Safe Three-Step Routine for All Ages
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Frighteningly Festive Candy Products
These New Bazooka Candy Brands Halloween Products are Tasty
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
AI-Backed Telehealth Platforms
'Summer Health' Unveiled a Set of AI Features to Improve Services
Teen Fitness Programs
GoodLife Fitness Introduces Teen Memberships
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Freeze-Dried Youth Supplements
Vmores’ Kids Care 3 in 1 is Free from Artificial Colors & Flavors
Financial Literacy Platforms
Secret U Supports Gen Z Women with Free Tools for Financial Success
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
Parenting Course Apps
Tiny Souls Media Debuts Zip and the Tiny Sprouts Alongside a Parenting Tool
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Media-Based Music Expansions
DistroKid Users Now Have Access to TikTok Music for Promotion
Youthful Backpack Collections
Travel Blue is Unveiling a New Backpack Line Marketed Toward Gen Z
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
Mobile Dorm-Designing Features
Pottery Barn Teen Unveils a New Dorm Shop and Expanded Features
Inclusivity-Centric Back-To-School Campaigns
Sistema Launched a Back-To-School Survey
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update
Revamped Gen Z Fashion
Walmart Refreshes its Gen Z-Focused 'No Boundaries' Collection
Youth-Focused Non-Profit Programs
In Tandem's Youth Voice Fellowship Offers Paid Opportunities
Personalized Bedtime Story Generators
Bumble Stories Creates Bedtime Stories Featuring Your Child
Back-To-School Barbershop Initiatives
City Gear is Launching Its Sixth Annual Cutz 4 Kids Event