Zuru Max Premium Capsules Appeals to Teens, Kidults and Collectors
Laura McQuarrie — November 7, 2024 — Life-Stages
References: zurutoys & toyworldmag
The new Zuru Max Premium Capsules range opens to reveal up to 233 themed miniature building bricks that come together to create collectibles for playing, trading, and displaying.
"Our Max building ranges were designed to provide primary-aged children with an affordable entry to construction toys, enabling access to creative and stimulating sets and ranges," explained Will Collinson, general manager, UK & Europe, Zuru, "The development of Max Premium is a slightly older focused proposition that sees us tapping into current trends and affordable collectability appeal to create a pioneering range with a strong play-to-price ratio,”
Appealing to kids ages eight and up, teens, kidults and collectors, Zuru Max Premium Capsules supports play and provides a mindful activity. This range is launching with five collectible lines: Garden, Flowers, Rose, Retro and Snacks—which brings never-before-seen shapes to the construction space like a 170-piece hot dog and a 200-brick sushi serving with chopsticks.
"Our Max building ranges were designed to provide primary-aged children with an affordable entry to construction toys, enabling access to creative and stimulating sets and ranges," explained Will Collinson, general manager, UK & Europe, Zuru, "The development of Max Premium is a slightly older focused proposition that sees us tapping into current trends and affordable collectability appeal to create a pioneering range with a strong play-to-price ratio,”
Appealing to kids ages eight and up, teens, kidults and collectors, Zuru Max Premium Capsules supports play and provides a mindful activity. This range is launching with five collectible lines: Garden, Flowers, Rose, Retro and Snacks—which brings never-before-seen shapes to the construction space like a 170-piece hot dog and a 200-brick sushi serving with chopsticks.
Trend Themes
1. Mindful Collectible Construction - The Zuru Max Premium Capsules combine mindfulness and creativity, offering age-diverse users a soothing, engaging building experience.
2. Themed Miniature Building Bricks - With its vast array of 233 unique themed miniature bricks, the product caters to specific interests, enhancing niche collectability.
3. Affordable Collectibles for Kidults - By focusing on affordability and collectability, Zuru taps into the growing market of 'kidults' seeking premium yet accessible construction toys.
Industry Implications
1. Toys and Games - As a versatile construction toy, the capsule collection adds a dynamic new offering to the market, appealing broadly to various age groups.
2. Collectibles - Zuru's capsules carve out a unique niche in the collectible market, offering themed sets that attract collectors of all ages.
3. Mindfulness Products - Blending play with mindful activity, these capsules tap into the rising demand for products that promote mental well-being through engaging tasks.
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