BOOST Camp Helps Adults Embrace Quality Protein & Strength Training
Laura McQuarrie — May 28, 2024 — Lifestyle
References: boost & morningstar
Nutritional supplement beverage brand BOOST teamed up with swimming legend and bestselling author Dara Torres to create a first-of-its-kind online destination for adults over 50, BOOST Camp. This online destination focuses on protein intake and exercise, sharing multifaceted yet approachable healthy aging support.
BOOST Camp is a place to find workout videos curated by and featuring Dara Torres, as well as strategies that can help maintain and even build muscle mass with age. The at-home fitness program powered by BOOST also invites users to discover recipes featuring BOOST High Protein Nutritional Drinks, such as BOOST Cinnabon Overnight Oats, BOOST Matcha Scones and a BOOST Mango Lassi Parfait.
Additionally, BOOST Camp shares a protein quiz to suggest the best BOOST nutritional drink for individual needs and goals.
BOOST Camp is a place to find workout videos curated by and featuring Dara Torres, as well as strategies that can help maintain and even build muscle mass with age. The at-home fitness program powered by BOOST also invites users to discover recipes featuring BOOST High Protein Nutritional Drinks, such as BOOST Cinnabon Overnight Oats, BOOST Matcha Scones and a BOOST Mango Lassi Parfait.
Additionally, BOOST Camp shares a protein quiz to suggest the best BOOST nutritional drink for individual needs and goals.
Trend Themes
1. At-home Fitness Programs - Providing tailored exercise regimes accessible at home presents a scalable model for maintaining muscle mass in aging populations.
2. Aging-specific Nutrition Plans - Developing dietary programs specifically formulated for older adults can enhance wellness and muscle retention.
3. Celebrity-led Health Initiatives - Partnering with influential figures to lead health campaigns can increase engagement and adherence to fitness programs.
Industry Implications
1. Online Fitness Platforms - Facilitating senior-friendly virtual fitness communities offers comprehensive support for healthy aging.
2. Nutritional Supplements - Creating age-targeted nutritional supplements bridges the gap for dietary needs in older demographics.
3. Healthy Aging Solutions - Delivering holistic aging solutions including fitness and nutrition through digital platforms addresses the growing needs of the senior market.
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