The July 2015 social media ideas will offer considerable insight to advertising and marketing professionals looking for consumer insight that will dictate their digital strategy and branding opportunities online. In addition to looking at how companies are using channels like Instagram and Twitter to reach audiences and influence consumer purchasing choices, innovations in July 2015 social media also show how social is being integrated into apps and other services.
Given that most humans are visual by nature, it makes sense that many of these platforms are focused on photo-sharing and display a clean and minimalist esthetic as not to overwhelm users. Social feeds continue to be used in an aspirational manner. Given that summer is prime wedding time, this can be seen with romantic story-featuring feeds, social wedding websites and creative Instagram accounts.
Top 70 Social Media Trends in July
From Favored Fashion Platforms to Outsourced Opinion Apps:
Alyson Wyers — Jul 26, 2015 — Social Media
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70
Cut-Out Fashion Illustrations
Shamekh Al-Bluwi Combines His Love of Fashion and Architecture
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69
Leg-Centric Photography
The 'Citi Legs' Body Positive Photo Series Celebrates Women's Legs
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68
Graffiti Hair Stunts
This Pineapple-Inspired Haircut Has Made Redditor Hansel Qiu a Star
67
Plate-Based Food Art
Jacqueline Poirier Uses Dinner Plates as a Canvas for Ultra-Realistic Artwork
66
Empowering Female Platforms
'Uncompromising Women' is a Female-Oriented Online Community
65
Future Career Path Charts
This Infographic Features Potential New Age Jobs for Gen Y and Gen Z
64
Social Shopping Pop-Ups
Tanger Outlets Celebrates Its New Location with Fun Pop-Up Stations
63
Trailing Wedding Photos
Murad Osmann Marries Longtime Girlfriend and Muse Natalia Zakharova
62
Body-Positive Yoga Photographs
Plus-Size Yogi Jessamyn Stanley is Changing Yoga Body Stereotypes
61
Photo-Sharing Drinking Cups
'SipSup' is an App-Connected Glass that Acts as a Social Media Outlet
60
Romantic Story Social Feeds
The Way We Met is an Instagram Account Dedicated to Love Stories
59
Breath-Freshening Food Trucks
This New Initiative Reminds Consumers to Chew Gum After Eating
58
Emoji Food Photography
Photographer Heather Adamson Created This Fun Emoji Art from Food
57
Explanatory Social Charts
This Facebook Engagement Infographic Breaks Down User Activity
56
Social Media Presidential Campaigns
Hillary Clinton Held Her First Major Campaign on Periscope
55
Social Privacy Infographics
TeenSafe's Examines the Youth Search for Social Media Privacy
54
Playful Dog Illustrations
Valerie Susik Makes Her Art Interact with the Real World
53
Social Wedding Websites
The Wedding Party App Keeps One's Big Day Connected and On Schedule
52
Emoji Analysis Campaigns
Old Navy's Emoodji Reveals Insights Based on Popular Emoji Use
51
Bouquet Bike Deliveries
Petalon is a Flower Service Powered by Cyclists and Social Media
50
Senior-Engaging Social Media Campaigns
Vodafone's The Sunday Grannies Makes an Impact on Elderly
49
Data-Free Messaging Apps
The Jott App Works Without a Data Plan or Wifi Connection
48
Social Media Magazines
Ballantine has Launched an Interactive Whiskey Magazine on Instagram
47
Bar-Locating Apps
This Nightlife App Helps Users Track Down the Perfect Drink in Any City
46
Gen Z Mobile Infographics
This Useful Graph Outlines the Ways Gen Z Learns Through Mobile
45
Crowdsourced Building Designs
The Face of Karim Rashid's SoHo Building Was Decided on Facebook
44
LGBT-Supporting Soaps
This Special Edition Soap Helps Raise Funds to Support LGBT Activists
43
Outsourced Opinion Apps
Flingy Uses the Power of the Crowd to Help Make a Decision
42
Driver-Shaming Apps
The 'Towit' Photo-Shaming App Lets You Call Out Drivers Who Park Poorly
41
Silent Pride Appreciation Ads
This Emotional Advertisement Promotes Pride Month without Words
40
Social Media Scoring Tools
'Do You Even List' is a Tool to Track and Score Your Twitter Page
39
Personalized Recommendation Apps
This App Provides Smart Recommendations Based on Expert Knowledge
38
Photo-Generated Typography
The 'Type to Design' App Turns Your Instagram Pictures into Fun Type
37
Global LGBT Media Campaigns
Miley Cyrus & Instagram Team Up to Celebrate World Pride Month 2015
36
City-Specific Nightlife Apps
The 'Dojo' Party App Helps Users Find Best Events in London and Paris
35
Encrypted Social Apps
'Minds' is a Secure Social Network That Puts Privacy at the Forefront
34
Event Coordination Apps
The 'bethere' App Lets Users Share Where They Are Going Before They Leave
33
Favored Fashion Platforms
The Wantering App Helps You Shop Only What's Popular
32
App-Addicted Teen Graphs
This Inforgraphic Outlines the Average Daily Web Activity Among Teens
31
Dad-Celebrating Coupons
Samsung UK Helps Twitter User Sent Out Comical Father's Day Wishes
30
Messenger Music Services
The LINE Music Service Gives Mobile Users Listeners Freedom of Choice
29
Social Media E-Commerce Platforms
Shopping Twitter is Now Possible Through Purchase Buttons
28
Social Flip Books
Google France's Twitter Account Doubles as an Interactive Social Media Flip Book
27
Social Media Priorities
The Facebook See First Feature Lets People Prioritize Friends
26
Private Broadcasting Apps
'Skeegle' is a Mobile Live-Streaming App Exclusively for Private Groups
25
Informative Embedded Ads
Microsoft's Collective Project Appeals to a Millennial Audience
24
Social Mortgage Campaigns
SA Home Loans' #TweetDreams Lets Users Help to Drop Interest Rates
23
VR Social Media Platforms
The Swerve App Lets People Monitor Twitter Feeds in the Virtual Space
22
Book Recommendation Apps
The 'ReadThisNext' App Helps You Choose the Perfect Book to Read
21
Food-Centric Photo Apps
The 'Wine 'N Dine' App is Exclusively for Sharing Pictures of Food
20
Crowdsourced News Platforms
YouTube Newswire is a Curated Social Media News Platform
19
Lifestyle Social Networks
The '6Tribes' Lifestyle App Connects Users Based on Interests
18
Concert Tour Analytics
YouTube's Music Insights Tells Artists Where to Route Their Tours
17
Minimalist Social Media Makeovers
The New Instagram Layout Includes Larger Photographs
16
User-Generated Stock Photos
This Company Will Allow Brands to Use Image Content from Consumers
15
Digital Detox Apps
This App Encourages Users to Disconnect Through Social Media Shaming
14
Personalized Inflight Magazines
TAM Airlines Created Customized Reading Material for Travelers
13
Painless Break-Up Apps
'Binder' is a Break Up App That Does the Dumping for You
12
Seamless Photo-Sharing Apps
This New App Helps Users Share and Receive The Photos They Didn't Take
11
Multi-Stream Broadcasting Networks
Multi-Streaming Platform Joicaster Syndicates Livestream Video
10
Social Media Cryptocurrencies
The Reveal App Gives Users Ownership with a Currency of Attention
9
Antique Social Media Parodies
Comedy Central's 'Another Period' Promos Parody Social Media
8
Political Social Networks
This New Online Platform Allows Users to Engage in Political Issues
7
Crowdsourced Sleep Playlists
The Good Night Drink Asked People to Share Soothing Music for Sleep
6
Emoji Hashtag Stats
This Social Media Infographic Looks at the Most Hashtagged Emojis on Instagram
5
Stripped-Down Social Apps
The Facebook Lite App Targets Users in the Developing World
4
Timely Social Media Tools
The Instagram Trending Places is Set to Compete with Twitter
3
Friend-Finding Apps
The 'Free' App for iOS Determines Which of Your Friends are Free to Hang
2
Social Media Status Suggestions
Facebook Helps Cure Writer's Block for Those Who Like to Share
1
Crowdsourced Illness-Tracking Apps
This New Health App Tracks the Local Spread of Diseases
Related Ideas
Creative Online Social Networks
BuzzFeed Introduces the New BF Island Social Network
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Social Media Platform Alternatives
Fantribe Relaunches Its Platform S an Alternative to TikTok
Social Media Backup Platforms
SocialSafe™ Serves Content Creators and Fans
Outfit Transformation Apps
Drippi Lets You Transform Friends' Outfits with Simple Photo Edits.
Solstice-Inspired Fashion Campaigns
Bottega Veneta's Summer Solstice Capsule is Chic & Exquisite
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Insightful AI Travel Planners
Tripadvisor's 'Trips' Platform Unveiled Themed Itineraries
Influencer Marketing Platforms
Aspire Introduced its 'YouTube Shorts Integration'
Decentralized Social Apps
Pixelfed Introduces Dedicated Mobile Apps for iOS and Android Users
Social Media Analysis Tools
AI Share Of Voice Calculator Tracks Brand Visibility and Competitors
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Social Media Aggregators
Feed Page Centralizes And Shares All Your Social Media Updates
Comprehensive AI Social Tools
Stunning AI Streamline Blogs, Social, and Marketing Efforts
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Social Media Growth Platforms
Gainsty Delivers Real Instagram Followers Using AI and Strategy
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Brand-Influencer Collaboration Tools
Squad Debuts a New Sponsor Button on Famous Birthdays
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Fashion AI Platforms
AI Fashion Concierege App 'Aesthetic' Creates a Tailored Shopping Experience
Photo-Centric Decentralized Medias
Bluesky's 'Flashes' Offers Instagram-Like Features
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Authenticity-Promoting Social Media Apps
The Viberse App Emphasizes Authenticity and Spontaneity
Curated Live Fashion Resale
Poshmark Launches Posh Party LIVE as a New Virtual Shopping Experience
Social Media Analytics Tool
Track and Improve Social Media Growth with Hivehubai’s Analytics Tools
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Social Media Enhancers
Caption Generator Provides Custom Captions, Hashtags, and Music Suggestions
Transformative Social Media Platforms
WeAre8 is Designed to Prioritize Users Over Algorithms
Simplified Content Creation
FastContent Generates Daily Social Media Posts with Just One Click
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Trend Prediction Services
Tagwalk Revolutionizes Fashion Forecasting with a New AI Dashboard
AI-Powered Review Insights
Yelp Adds New AI Features for Restaurant-Goers and Owners
AI Social Assistants
Tweetlio Helps You Draft, Schedule, and Optimize Tweets With AI
Music-Inspired Retail Campaigns
Macy’s is Launching Its Summer’s Greatest Hits Campaign
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
Social Sports Applications
EA is Launching the EA Sports Social App on Web and Mobile
Custom Inspirational Quotes
Muse Combines Quotes with Creative Themes for Social Media
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Chromatic Inspiration Digital Platforms
The PANTONE Color Insider Tool Serves Color Forecasts
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Digital Taste Profiles
The Shelf App Creates Comprehensive Media Consumption Analytics
Email Marketing Tracking Platforms
'Mailboard' Helps Marketers Track Competitors and More
Visualized Social Media Data
InstaGraph Visualizes Social Media Data Through Unique Graphs
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Influencer-Focused Social Platforms
Later Launches an AI-Powered Social Listening Tool
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Instagram Hashtags Generators
TwoOrbits' Tool Uses AI and Machine Learning to Help Creators
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Brand Photography Marketplaces
VSCO Unveils a New Marketplace for Photographers to Find Work
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Expanded Technology Marketplaces
Best Buy Has Plans to Launch a New Third-Party Marketplace
Redesigned Messaging App Platforms
The New WhatsApp Update Features More Neutral Tones
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Social Media Impact Studies
Instagram Allows COS to Conduct Mental Health Research
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
AI-Powered Marketing Solutions
BrandPilot AI Unveils a New Marketing Campaign Management App
Inspiring Productivity Apps
Every Day Matters with Timeline - 17 and Its Unique Features
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
AI Social Media Management
From Discovery to Post Scheduling – Storefries Does it All
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Content Repurposing Tools
Swift Share Converts Blogs into Shareable Social Media Posts in Seconds
Adventure-Focused Social Platforms
Outside Debuts an All-In-One Experience for Outdoor Enthusiasts
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Real-Time Nightlife Finders
HotSpot Discovers Trending Nightlife Spots With Real-Time Insights
Teen-Protecting Social Media Features
Meta Expanded its 'Limit' and 'Restrict' Instagram Tools
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Influencer Management Tools
Ogilvy Offers a Safety and Risk Management Tool for Marketing Brands
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Aesthetic Stock Platforms
Dupe Photos Offers Social Media-Style Imagery for Modern Brands
Food Holiday Calendars
Food Holidays is Celebrating National Days for Foodies
Digital Wedding Platforms
Lovebird Fuses the Convenience of Digital with the Beauty of Print
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
AI Content Curation
Quuu is an AI-Driven Social Media Content Curation and Scheduling Tool
Social Media-Based AI Travels
Let’s Trip AI Simplifies the Process of Crafting Memorable Trips
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Social Media Content Creators
Social Media Kit Simplifies Carousel Posts with Figma Templates
Creator-Focused Sales Platforms
The Leap by Thinkific Helps Sell Digital Products on Social
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Endurance Athlete-Specific Social Networks
Front Pack's New Social Network is on Its Website & App
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Artist Connection-Focused Initiatives
Summer VonHolten’s New Personal Blog is About Connection
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
Social Rating Platforms
Rated is a Data-Driven Social Platform for Rating Media and More
Minimalist Social Media
Othrys Provides Social Media Optimized for Learning and Productivity
AI Summary Tools
Summer AI Provides Quick Blog Summaries and Connects Readers to Products
Niche Community Builders
Socially is the Community Builder Platform for Niche Creators Everywhere
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Fashion Discovery Platforms
Hangr Helps You Find Style Inspo and Ideas with Community Support
Dynamic Interest Social Platforms
Palette Let's People Curate Their Likes However They Please
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Music Updates Platforms
Music News Provides the Latest Updates on Industry Movements
Design Showcase Platforms
todays.design Creates a Community of Artists Showing their Best Work
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Personalized Newsletter Briefings
Digest Aggregates News from Social Sites to Create Daily Updates
Entrepreneur Brand-Building Tools
IndieLogs Helps Founders Stand Out Through Personalized Profiles
Short Video Ad Insights
Explore Live TikTok Ad Trends and Optimize Campaigns with Adsmoss' Tools
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Entertainment Tracker Apps
Flickd Lets Users Track, Discuss, and Get Recommendations on Media
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Aggregated Social Insights
IndiePulse Uses Forum and Thread Comments to Find Your Next Projects
Social Media Dating Profiles
LikeLike Scans Your Instagram to Find Romantic Matches
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update
Social Proof Enhancement Tools
Proofify Boosts Businesses with Compelling Content and Reviews
Smart Meeting Platforms
That's What You Said! Highlights the Gaps in Modern Meeting Platforms
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Elevated Social Media Visuals
SocialScreenshots Creates Stunning Visuals for Online Sharing
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Social Media Lead Generation
IgLeadGen Helps People Find and Target Leads for Business
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Dynamic Visual Communication Platforms
ConverStory Transforms Speech into Captivating Images
Gamified Inspiration Networks
Dailycrowds Gamifies Social Interaction for Motivation and Insights
Automated Social Media Creation
Postlyy Helps People Effortlessly Manage Their Socials
Social Media Visibility Boosting
Instagram hashtags is a Free Service to Enhance Your Instagram
Instant Summarization Apps
SaveDay Empowers Users to Engage Deeply with Content
Personalized Content Discovery Tools
Bread Allows Users To Discover Social Content and Save it