Comedy Central's 'Another Period' Promos Parody Social Media
Vasiliki Marapas — June 5, 2015 — Pop Culture
Created by Natasha Leggero and Riki Lindhome for Comedy Central, 'Another Period' is a satirical sitcom that takes place at the turn of the 20th century.
The Kardashians might rule our televisions (and the media, and perhaps, the world), but they were not the first obscenely rich family to be famous for being famous. At least, not according to this hilarious show, which follows the wealthy and debauched Bellacourt family and the poor, unfortunate souls who serve them.
A series of in-house promo spots have been released to ramp up excitement for the show, and they feature the Bellacourts (Leggero and Lindhome) being the first to take a selfie, send a tweet and swipe left. Comedy Central's SVP of brand creative Lu Chekowsky explains, "We wondered what these hilariously terrible people of another time would do with modern technology, and wanted to play with all the ingredients of the show that make it great—the gilded age, the reality show excess and the hip-hop sensibility."
The Kardashians might rule our televisions (and the media, and perhaps, the world), but they were not the first obscenely rich family to be famous for being famous. At least, not according to this hilarious show, which follows the wealthy and debauched Bellacourt family and the poor, unfortunate souls who serve them.
A series of in-house promo spots have been released to ramp up excitement for the show, and they feature the Bellacourts (Leggero and Lindhome) being the first to take a selfie, send a tweet and swipe left. Comedy Central's SVP of brand creative Lu Chekowsky explains, "We wondered what these hilariously terrible people of another time would do with modern technology, and wanted to play with all the ingredients of the show that make it great—the gilded age, the reality show excess and the hip-hop sensibility."
Trend Themes
1. Satirical Sitcoms - Opportunity for disruptive innovation in creating satirical sitcoms that parody modern society and technologies.
2. Antique Social Media Parodies - Opportunity to create parodies that mix the past and present by envisioning how historical figures would use modern social media platforms.
3. Blending Eras - Opportunity to explore blending different historical periods and contemporary elements for comedic effect.
Industry Implications
1. Television - Opportunity for television networks and streaming platforms to develop and produce innovative satirical sitcoms that attract a wide audience.
2. Entertainment Marketing - Opportunity for marketers and creative agencies to create engaging promotional materials that leverage humor and parody to generate buzz for TV shows.
3. Digital Media - Opportunity for digital media platforms and content creators to explore new formats and styles that blend historical elements with modern concepts, attracting viewers interested in unique content.
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