The Wantering App Helps You Shop Only What's Popular
Laura McQuarrie — June 24, 2015 — Business
References: wantering & refinery29
Fit, style and quality are just a few of the factors that cause frustration when shopping for the perfect pair of jeans or even something as easy as a little black dress—but Wantering is an app that's dedicated to helping shoppers find the garments and accessories that are already well-loved by hundreds of others.
Wantering collects fashions from over 150 retailers and organizes them by the most popular prints, styles, special occasions or celebrity influencers. Each item's popularity is measured by its presence on social media, from sites like Pinterest to Tumblr and Polyvore. From there, garments are assigned a popularity score based on Mentions and Hotness.
If you feel pressure to update your wardrobe after every season's runway show, this is an app that will keep you on the forefront of what the fashion influencers are wearing.
Wantering collects fashions from over 150 retailers and organizes them by the most popular prints, styles, special occasions or celebrity influencers. Each item's popularity is measured by its presence on social media, from sites like Pinterest to Tumblr and Polyvore. From there, garments are assigned a popularity score based on Mentions and Hotness.
If you feel pressure to update your wardrobe after every season's runway show, this is an app that will keep you on the forefront of what the fashion influencers are wearing.
Trend Themes
1. Personalized Shopping - Wantering app provides personalized shopping recommendations based on the popularity of garments and accessories.
2. Social Media Influence - Wantering app measures the popularity of fashion items based on their presence on social media, providing insights into the power of social media on consumer choices.
3. Data-driven Fashion - Wantering app uses data analytics to assign popularity scores to fashion items, showcasing the potential for data-driven decision-making in the fashion industry.
Industry Implications
1. E-commerce - Wantering app showcases the potential for personalized shopping experiences in the e-commerce industry.
2. Fashion Retail - Wantering app revolutionizes the way fashion retailers curate and present their collections based on social media popularity.
3. Social Media Marketing - Wantering app highlights the importance of social media marketing strategies in the fashion industry.
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