This App Encourages Users to Disconnect Through Social Media Shaming
Katherine Pendrill — June 25, 2015 — Tech
References: itunes.apple & bustle
'NoPhoneZone' is a new app that encourages users to disconnect from their phones through the power of social media shaming. Unlike other digital detox apps, NoPhoneZone lets the world know when you can't keep your hands off your smartphone.
The app encourages you to take a break from their phone by sending a tweet to your Twitter followers that you are officially offline. The app will then begin a timer that monitors how long you are able to go without using your phone. If you happen to break your offline pact, the app will automatically send a tweet telling your followers exactly how long you lasted without your phone.
The idea behind the app is that the fear of social media shaming will provide added encouragement to stay away from your phone and disconnect for a few hours.
The app encourages you to take a break from their phone by sending a tweet to your Twitter followers that you are officially offline. The app will then begin a timer that monitors how long you are able to go without using your phone. If you happen to break your offline pact, the app will automatically send a tweet telling your followers exactly how long you lasted without your phone.
The idea behind the app is that the fear of social media shaming will provide added encouragement to stay away from your phone and disconnect for a few hours.
Trend Themes
1. Digital-detox Challenges - The trend of using social media as a tool to hold yourself accountable for a digital detox challenge will continue.
2. Social Media Shaming - The trend of using social media shaming as motivation to break bad habits will continue to grow.
3. Gamification of Digital Detox - The trend of gamifying digital detox activities to help people disconnect from their devices will continue to evolve.
Industry Implications
1. Social Media - Social media platforms can leverage the trend of digital-detox challenges and social media shaming to develop new features that encourage healthier technology usage.
2. Mobile App Development - The mobile app industry can leverage the trend of gamifying digital detox and developing creative ways to help users disconnect from their devices in order to stay competitive.
3. Fitness Wearables - Fitness wearables and other health-focused devices can leverage the trend of digital detox challenges to develop new features that help users track their technology usage and improve their overall well-being.
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