The 'Towit' Photo-Shaming App Lets You Call Out Drivers Who Park Poorly
Katherine Pendrill — June 6, 2015 — Tech
References: itunes.apple & magazine.good.is
'Towit' is a photo-shaming app designed to help you vent your frustration with those who cannot seem to park properly. With the help of this new app, citizens no longer have to feel powerless in the face of a poor parking job.
The Towit app is currently available from Google and Apple and works by letting you upload a picture of any particularly offensive parking job you may come across. Company creator Michael McArthur explains that the purpose of the photo-shaming app is to allow "civilians to report selfish or illegal parking and dangerous driving in real time." McArthur also notes that the app works in conjunction with local authorities and towing companies to deter dangerous driving and reckless parking. The hope is that through the power of social media shaming, drivers will be held accountable for their bad habits.
The Towit app is currently available from Google and Apple and works by letting you upload a picture of any particularly offensive parking job you may come across. Company creator Michael McArthur explains that the purpose of the photo-shaming app is to allow "civilians to report selfish or illegal parking and dangerous driving in real time." McArthur also notes that the app works in conjunction with local authorities and towing companies to deter dangerous driving and reckless parking. The hope is that through the power of social media shaming, drivers will be held accountable for their bad habits.
Trend Themes
1. Photo-shaming Apps - The rise of photo-shaming apps presents an opportunity for businesses to address the issues of poor driving and parking habits through user-generated content.
2. Real-time Reporting - Real-time reporting through apps like Towit presents an opportunity for businesses to streamline their operations and be more responsive to customer needs.
3. Social Media Accountability - The trend towards social media accountability presents an opportunity for businesses to create more transparent and trustworthy relationships with their customers.
Industry Implications
1. Transportation - Transportation companies can leverage photo-shaming apps like Towit to improve driver behavior and enhance their reputation for safe and responsible driving.
2. Technology - The development of photo-shaming apps and real-time reporting technology provides an opportunity for tech companies to create innovative solutions for addressing driving and parking issues.
3. Law Enforcement - Apps like Towit can be leveraged by law enforcement agencies to improve traffic safety, reduce accidents, and enforce parking regulations.
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