YouTube's Music Insights Tells Artists Where to Route Their Tours
Meghan Young — June 4, 2015 — Tech
References: youtube & techcrunch
YouTube is using its own analytics to help artists make a better living through a new tool appropriately dubbed Music Insights. TechCrunch writes, "It shows the cities where a musician is most popular, which of their songs are most popular, and aggregates the views of all their own videos and those uploaded by fans that feature their songs recognized by Content ID."
By doing so, YouTube's Music Insights will be able to provide artists with a rough map in which they can route their concert tours. After all, most of their revenue is made on the road, not through the video-sharing platform. Music Insights David King says, “We have a huge audience across the world for music and we want to help artists understand how their music is being consumed across that audience.”
By doing so, YouTube's Music Insights will be able to provide artists with a rough map in which they can route their concert tours. After all, most of their revenue is made on the road, not through the video-sharing platform. Music Insights David King says, “We have a huge audience across the world for music and we want to help artists understand how their music is being consumed across that audience.”
Trend Themes
1. Music Analytics - The rise of Music Insights by YouTube showcases the growing trend of using analytics to help artists make informed decisions about their concert tours.
2. Tour Routing Optimization - YouTube's Music Insights offers artists an opportunity to optimize their concert tour routes based on data-driven insights, disrupting traditional tour planning methods.
3. Global Music Consumption - The Music Insights tool by YouTube highlights the trend of artists gaining awareness of their global audience and tailoring their concert tours accordingly, opening up opportunities for international growth.
Industry Implications
1. Music Industry - The Music Insights tool by YouTube presents the music industry with an innovative way to leverage data analytics in tour planning, offering potential for increased revenue and audience reach.
2. Technology Industry - YouTube's Music Insights is an example of how technology companies are revolutionizing the music industry by providing data-driven solutions for artists, disrupting traditional touring practices.
3. Concert Promotion Industry - The advent of Music Insights by YouTube introduces new opportunities for concert promoters to strategize and target venues based on artist popularity and fan engagement, changing the landscape of concert promotion.
2.9
Score
Popularity
Activity
Freshness
