The LINE Music Service Gives Mobile Users Listeners Freedom of Choice
Laura McQuarrie — June 30, 2015 — Marketing
LINE Music was recently launched in Japan as a new kind of on-demand music streaming service that's integrated with the existing LINE messenger app. This makes it extremely easy for users to share music with friends, without even having to leave a chat screen.
At its launch, LINE Music provides users with access to more than 1.5 million songs from popular Japanese and Western musicians. The basic and premium plans go for¥500 and ¥1,000, which is equivalent to about $5 to $10 USD. To make this even more appealing, a special ¥300 plan is offered as an affordable option for students.
In contrast to many subscription services that put restrictions on how users listen to music, LINE Music sets itself apart from radio-style subscriptions by giving users complete freedom to choose the artists, songs and the custom playlists that they want to listen to, whenever and wherever.
At its launch, LINE Music provides users with access to more than 1.5 million songs from popular Japanese and Western musicians. The basic and premium plans go for¥500 and ¥1,000, which is equivalent to about $5 to $10 USD. To make this even more appealing, a special ¥300 plan is offered as an affordable option for students.
In contrast to many subscription services that put restrictions on how users listen to music, LINE Music sets itself apart from radio-style subscriptions by giving users complete freedom to choose the artists, songs and the custom playlists that they want to listen to, whenever and wherever.
Trend Themes
1. Integrated Messaging-music Services - The integration of music streaming services with messaging apps allows for more seamless user experiences.
2. Freedom of Choice in Music Subscriptions - Providing users with complete control over their music listening experiences creates a disruptive innovation opportunity in the music subscription industry.
3. Affordable Music Subscription Plans - Offering affordable subscription plans, such as a special student plan, can attract young users and disrupt the traditional pricing model in the music subscription industry.
Industry Implications
1. Music Streaming Services - Incorporating messaging app features creates an opportunity to differentiate from competitors and gain new users in the music streaming industry.
2. Messaging Apps - Integrating music features can increase user engagement and create new revenue streams in the messaging app industry.
3. Student Services - Offering affordable pricing options for students disrupts the traditional pricing model in various industries, including the music subscription industry.
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