Samsung UK Helps Twitter User Sent Out Comical Father's Day Wishes
Laura McQuarrie — June 23, 2015 — Marketing
In order to help loving children on Twitter send out Father's Day wishes, Samsung UK created the #DadIOU campaign. The stunt had people make a public pledge to their fathers on social media, and in response, Samsung rapidly created custom IOU coupons for individual users.
Unlike generic printouts that promise dad a free hug or a car wash, these bespoke vouchers were illustrated based on a meaningful action promised to a father by their kid. As well as getting the chance to have a custom coupon created, people on Twitter were also eligible to win Samsung products. One lucky dad would also receive a "supersized pledge," which could mean that a promise to mow the lawn could be fulfilled by a garden landscaping service, or a car wash could be turned into a full valet experience.
For those who forgot the holiday, Samsung also created a card that could be shared with dads to give them a discount on Samsung products.
Unlike generic printouts that promise dad a free hug or a car wash, these bespoke vouchers were illustrated based on a meaningful action promised to a father by their kid. As well as getting the chance to have a custom coupon created, people on Twitter were also eligible to win Samsung products. One lucky dad would also receive a "supersized pledge," which could mean that a promise to mow the lawn could be fulfilled by a garden landscaping service, or a car wash could be turned into a full valet experience.
For those who forgot the holiday, Samsung also created a card that could be shared with dads to give them a discount on Samsung products.
Trend Themes
1. Social Media Pledge - Opportunity to create personalized IOU coupons based on meaningful actions promised on social media.
2. Custom Vouchers - Creating bespoke vouchers tailored to individual users for unique Father's Day gifts.
3. Supersized Pledge - Chance to turn ordinary promises into extraordinary experiences through supersized pledges.
Industry Implications
1. Social Media Platforms - Platforms can leverage the trend of social media pledges to enhance user engagement and create personalized experiences.
2. Gift and Coupon Printing Services - Printing services can offer personalized voucher printing for special occasions, enabling customers to create unique gifts for their loved ones.
3. Consumer Electronics Retail - Retailers can take advantage of the trend by partnering with brands to offer discounts and promotions to customers on special occasions like Father's Day.
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