The Facebook Lite App Targets Users in the Developing World
Rahul Kalvapalle — June 8, 2015 — Tech
References: newsroom.fb & gizmag
Facebook Lite is a stripped down version of the Facebook app, introduced for the Android mobile platform. The app was developed to meet the needs of users with very limited data quotas or hooked up to unreliable mobile networks.
This app features the fundamental Facebook functionality minus the bells and whistles. Weighing just under 1 MB compared to the 33 MB regular offering, Facebook Lite stays true to its name without compromising on key Facebook features.
While it is true that there has been a great deal of mobile penetration in the developing world, it's important to remember that cellphone networks in these regions aren't as reliable as those in the developed world. This lightweight version of the Facebook app does a great job catering to the needs of cellphone and Facebook users in the developing world.
This app features the fundamental Facebook functionality minus the bells and whistles. Weighing just under 1 MB compared to the 33 MB regular offering, Facebook Lite stays true to its name without compromising on key Facebook features.
While it is true that there has been a great deal of mobile penetration in the developing world, it's important to remember that cellphone networks in these regions aren't as reliable as those in the developed world. This lightweight version of the Facebook app does a great job catering to the needs of cellphone and Facebook users in the developing world.
Trend Themes
1. Lightweight Social Apps - Creating stripped-down versions of popular social apps can cater to users in areas with limited data or unreliable networks.
2. Mobile Optimization - Optimizing apps for low data usage and fast loading times can improve user experience in areas with limited resources.
3. Global Accessibility - Developing apps specifically for users in the developing world can increase accessibility to popular social platforms.
Industry Implications
1. Telecommunications - Telecommunications companies can partner with social platforms to optimize their apps for low data usage and unreliable networks.
2. Mobile App Development - Mobile app developers can focus on creating lightweight versions of popular social apps to cater to users in areas with limited resources.
3. Social Media - Social media companies can expand their user base by developing stripped-down versions of their apps specifically for users in the developing world.
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